Attention, Interest, Desire, and Action Distribution of Universitas Airlangga Students Visiting the Dental and Oral Health Services

Darmawan Setijanto, Nilna Nur Putri, Taufan Bramantoro, Titiek Berniyanti, Agung Sosiawan, Retno Palupi, Gilang Rasuna Sabdho Wening

2017

Abstract

From the results of RISKESDAS data, of 25.9% who had oral and dental problems in the last 12 months, only 31.1% received dental care from medical personnel, while the other 68.9% did not undergo any treatment. Overall EMD (Effective Medical Demand) in Indonesia is only 8.1%. EMD in East Java reached only 8.6%, while the active number of students of Universitas Airlangga were recorded to number as many as 30,430 students, but only 8.6% ever visited the dental service in PLK UNAIR. UNAIR students’ inclination to visit dental and oral health services can be observed by using the AIDA stages, so that healthcare practitioners can make appropriate interventions for UNAIR students to increase their visits to dental and oral health services. To determine the AIDA distribution (Attenton, Interest, Desire, Action) of Universitas Airlangga students visiting dental and oral health services, a cross-sectional study with 126 students of Universitas Airlangga was conducted. This research was an observasional descriptive study. The samples were selected by stratified random sampling. The research instrument was a validated questionnaire. Results: the AIDA distribution of Universitas Airlangga students visiting dental and oral health services gave results regarding stage of Attention (52.3%), Interest (47.6%), Desire (56.3%), and Action (48.4%). More than half of the respondents were in the stage of Attention and Desire but more than half of the respondents had not reached the Interest and Action stages of visiting dental and oral health services. The largest distribution of Universitas Airlangga students were found to be at the stage of Desire.

Paper Citation

in Harvard Style

Setijanto D., Putri N., Bramantoro T., Berniyanti T., Sosiawan A., Palupi R. and Wening G. (2017). Attention, Interest, Desire, and Action Distribution of Universitas Airlangga Students Visiting the Dental and Oral Health Services.In Proceedings of the 7th International Meeting and the 4th Joint Scientific Meeting in Dentistry - Volume 1: TIMNAS7-JSMID4, ISBN 978-989-758-341-4, pages 51-57. DOI: 10.5220/0007291900510057

in Bibtex Style

@conference{timnas7-jsmid417,
author={Darmawan Setijanto and Nilna Nur Putri and Taufan Bramantoro and Titiek Berniyanti and Agung Sosiawan and Retno Palupi and Gilang Rasuna Sabdho Wening},
title={Attention, Interest, Desire, and Action Distribution of Universitas Airlangga Students Visiting the Dental and Oral Health Services},
booktitle={Proceedings of the 7th International Meeting and the 4th Joint Scientific Meeting in Dentistry - Volume 1: TIMNAS7-JSMID4,},
year={2017},
pages={51-57},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007291900510057},
isbn={978-989-758-341-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 7th International Meeting and the 4th Joint Scientific Meeting in Dentistry - Volume 1: TIMNAS7-JSMID4,
TI - Attention, Interest, Desire, and Action Distribution of Universitas Airlangga Students Visiting the Dental and Oral Health Services
SN - 978-989-758-341-4
AU - Setijanto D.
AU - Putri N.
AU - Bramantoro T.
AU - Berniyanti T.
AU - Sosiawan A.
AU - Palupi R.
AU - Wening G.
PY - 2017
SP - 51
EP - 57
DO - 10.5220/0007291900510057