Customer Loyalty of Medical Equipment User at Private Hospitals in West Java: Material Teaching of Marketing Learning for Undergraduate Student

Hari Muharam

Abstract

The descriptive research was done to elaborate the effect of Product Quality, Perceived Price, and Relationship Marketing towards Customer Value. Multi-Stage Sampling and Proportional Random Sampling were used as a sampling technique to have 200 respondents as samples. Structural Equation Modelling (SEM) was used as a data analysis tools in this research using Lisrel’ Program 8.30. The research result describes the Customer value of Medical Equipment of Private Hospital in West Java is affected by Product Quality Variable, Price Perceived, as well as Relationship Marketing. Meanwhile, the Customer Loyalty of Used Medical Equipment of Private Hospital in West Java can be increased through the Customer Value Variable. Valorisations of research results has been done through the development of teaching materials for marketing lecture of the undergraduate program. Based on data analysis derived from a questioner, the material teaching gave a high contribution to the enhancing of students' knowledge of marketing strategy.

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Paper Citation


in Harvard Style

Muharam H. (2017). Customer Loyalty of Medical Equipment User at Private Hospitals in West Java: Material Teaching of Marketing Learning for Undergraduate Student.In 2nd Asian Education Symposium - Volume 1: AES, ISBN 978-989-758-331-5, pages 405-410. DOI: 10.5220/0007305204050410


in Bibtex Style

@conference{aes17,
author={Hari Muharam},
title={Customer Loyalty of Medical Equipment User at Private Hospitals in West Java: Material Teaching of Marketing Learning for Undergraduate Student},
booktitle={2nd Asian Education Symposium - Volume 1: AES,},
year={2017},
pages={405-410},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007305204050410},
isbn={978-989-758-331-5},
}


in EndNote Style

TY - CONF

JO - 2nd Asian Education Symposium - Volume 1: AES,
TI - Customer Loyalty of Medical Equipment User at Private Hospitals in West Java: Material Teaching of Marketing Learning for Undergraduate Student
SN - 978-989-758-331-5
AU - Muharam H.
PY - 2017
SP - 405
EP - 410
DO - 10.5220/0007305204050410