Communication Marketing Company and Social Responsibility as Market Strengthening Strategy

Nurfitri Kurniawati, Prahastiwi Utari, Sudarmo

2017

Abstract

This study entitled Communication and marketing company social responsibility as market-enhancing strategies. This study aims to determine the supporting factors, inhibiting factors, and organizational communication processes in a hospital in the city of Surakarta. This study uses case study method that is qualitative data analysis method that emphasizes on certain cases that occur in the object of analysis. This method uses descriptive analysis and inductive approach in analyzing the data. The object of this research is Islamic General Hospital of Kustati in the city of Surakarta. The results showed that the process of organization communication can be established and effectively between the hospital and the surrounding community. In the operations of marketing communications companies have a very important role, as delivered Philip Kotler & Kevin Lane Keller, that within a corporate organization, marketing communications have a role to inform, persuade, remind consumers - directly or indirectly - about products and brands sold. Marketing communications carry out many functions to the consumer or the target market especially telling and showing how and why the product is being used, who the target market is, where and when the product can be obtained

Paper Citation

in Harvard Style

Kurniawati N., Utari P. and Sudarmo. (2017). Communication Marketing Company and Social Responsibility as Market Strengthening Strategy.In Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC, ISBN 978-989-758-337-7, pages 112-116. DOI: 10.5220/0007325301120116

in Bibtex Style

@conference{ipcomc17,
author={Nurfitri Kurniawati and Prahastiwi Utari and Sudarmo},
title={Communication Marketing Company and Social Responsibility as Market Strengthening Strategy},
booktitle={Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,},
year={2017},
pages={112-116},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007325301120116},
isbn={978-989-758-337-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,
TI - Communication Marketing Company and Social Responsibility as Market Strengthening Strategy
SN - 978-989-758-337-7
AU - Kurniawati N.
AU - Utari P.
AU - Sudarmo.
PY - 2017
SP - 112
EP - 116
DO - 10.5220/0007325301120116