Commodification in Indosiar’s Dangdut Academy 3 in 2016

Didik Hariyanto, Kacung Marijan, Sovina Roza Mas Agus

Abstract

This study aimed to observe the commodification of the program ‘Dangdut Academy 3’, produced by the Indosiar television station. The research was conducted through the application of a descriptive qualitative method. The data for this research was obtained via in-depth interviews with informants, including the assistant producer, creative team, audience, D’Academy 3 finalists, and sponsors. The results indicated that there were some commodifications within D'Academy 3. The first was the commodification of program content in which dangdut music was taken over by a new contemporary package, different from the original version. Secondly, audience commodification, in which they became objects of commodity and were exposed to as much advertising as possible. The third was staff commodification, resulting in workers being exploited with long working hours beyond the normal eight-hour expectation. This program became a purely profit-seeking media commodity

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Paper Citation


in Harvard Style

Hariyanto D., Marijan K. and Agus S. (2017). Commodification in Indosiar’s Dangdut Academy 3 in 2016.In Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC, ISBN 978-989-758-337-7, pages 366-370. DOI: 10.5220/0007329603660370


in Bibtex Style

@conference{ipcomc17,
author={Didik Hariyanto and Kacung Marijan and Sovina Roza Mas Agus},
title={Commodification in Indosiar’s Dangdut Academy 3 in 2016},
booktitle={Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,},
year={2017},
pages={366-370},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007329603660370},
isbn={978-989-758-337-7},
}


in EndNote Style

TY - CONF

JO - Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,
TI - Commodification in Indosiar’s Dangdut Academy 3 in 2016
SN - 978-989-758-337-7
AU - Hariyanto D.
AU - Marijan K.
AU - Agus S.
PY - 2017
SP - 366
EP - 370
DO - 10.5220/0007329603660370