The Influence of Testimonial, Social Media-based Promotions and Electronic Word of Mouth toward Purchase Intention

Gandung Satriyono, Pamadya Vitasmoro

Abstract

The purpose of the study is to find out the emotional intelligence which consists of social awareness, self-management, social awareness, and relationship management to the contextual performance.This research uses quantitative method with double regression analyzes. The respondent is 45 teachers. From the research is gotten that the emotional intelligence and teachers contextual performance is good enough and very good and the variable of emotional intelligence influences significantly to the teacher’s contextual performance. It means, the dependent variable namely emotional intelligence (social awareness, self-management, empathy, and relationship management) can explain the independent variable (contextual performance) is bigger than another variable out of this research. So, it can be concluded that emotional intelligence influences the teacher’s contextual performance.

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Paper Citation


in Harvard Style

Satriyono G. and Vitasmoro P. (2018). The Influence of Testimonial, Social Media-based Promotions and Electronic Word of Mouth toward Purchase Intention.In Proceedings of the Annual Conference on Social Sciences and Humanities - Volume 1: ANCOSH, ISBN 978-989-758-343-8, pages 67-70. DOI: 10.5220/0007415300670070


in Bibtex Style

@conference{ancosh18,
author={Gandung Satriyono and Pamadya Vitasmoro},
title={The Influence of Testimonial, Social Media-based Promotions and Electronic Word of Mouth toward Purchase Intention},
booktitle={Proceedings of the Annual Conference on Social Sciences and Humanities - Volume 1: ANCOSH,},
year={2018},
pages={67-70},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007415300670070},
isbn={978-989-758-343-8},
}


in EndNote Style

TY - CONF

JO - Proceedings of the Annual Conference on Social Sciences and Humanities - Volume 1: ANCOSH,
TI - The Influence of Testimonial, Social Media-based Promotions and Electronic Word of Mouth toward Purchase Intention
SN - 978-989-758-343-8
AU - Satriyono G.
AU - Vitasmoro P.
PY - 2018
SP - 67
EP - 70
DO - 10.5220/0007415300670070