Intellectual Capital Model in SME’s Tour and Travel in Surabaya

Sri Iswati, Agus Widodo M., Hendarjanto, Azizah Anshori, Dwi Swasana

Abstract

The purpose of this study is to identify the implementation and model of intellectual capital in SMEs engaged in travel. Three indicators are used to measure intellectual capital, those are: human capital, structural capital, and customer capital. This research employs qualitative approach while in-depth interview is used to collect the data. Informants are from SME’s engaged in in tour and travel which are located in Surabaya because of their large number.The results show that intellectual capital, especially human capital has an important role in the company's sustainability, especially to face competition against other travel companies and airlines that can sell direct tickets to consumers. In this research, SMEs in tour and travel have been done recording their company’s database. In more specific, SMEs in tour and travel already have financial report system that can monitor financial transactions at any time. Therefore, it is suggested that SMEs in tour and travel to use the marketing mix policy to set pricing and promotion and choose the right promotional media.

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Paper Citation


in Harvard Style

Iswati S., Widodo M. A., Hendarjanto., Anshori A. and Swasana D. (2018). Intellectual Capital Model in SME’s Tour and Travel in Surabaya.In Proceedings of the 2nd International Conference Postgraduate School - Volume 1: ICPS, ISBN 978-989-758-348-3, pages 875-878. DOI: 10.5220/0007553208750878


in Bibtex Style

@conference{icps18,
author={Sri Iswati and Agus Widodo M. and Hendarjanto and Azizah Anshori and Dwi Swasana},
title={Intellectual Capital Model in SME’s Tour and Travel in Surabaya},
booktitle={Proceedings of the 2nd International Conference Postgraduate School - Volume 1: ICPS,},
year={2018},
pages={875-878},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007553208750878},
isbn={978-989-758-348-3},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference Postgraduate School - Volume 1: ICPS,
TI - Intellectual Capital Model in SME’s Tour and Travel in Surabaya
SN - 978-989-758-348-3
AU - Iswati S.
AU - Widodo M. A.
AU - Hendarjanto.
AU - Anshori A.
AU - Swasana D.
PY - 2018
SP - 875
EP - 878
DO - 10.5220/0007553208750878