The Impact of Destination Image and Perceived Quality on Tourist Loyalty in the Indonesian Tourism Industry

Keni Keni, Ferry Oktora, Nicholas Wilson

Abstract

This research was conducted in order to determine both direct and indirect effect of destination image and perceived quality on tourist loyalty through tourist satisfaction. This research implemented survey method, in which a total of 150 respondents participated in this research. Data were collected using questionnaires that were electronically distributed to all respondents. The data then were analysed using Partial Least Squares-Structural Equation Modelling (PLS-SEM) method. Based on the data analysis, it was concluded that both destination image and perceived quality had positive impact on tourist loyalty, either directly or indirectly through tourist satisfaction.

Download


Paper Citation


in Harvard Style

Keni K., Oktora F. and Wilson N. (2018). The Impact of Destination Image and Perceived Quality on Tourist Loyalty in the Indonesian Tourism Industry.In Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar, ISBN 978-989-758-363-6, pages 67-75. DOI: 10.5220/0008488300670075


in Bibtex Style

@conference{icebm untar18,
author={Keni Keni and Ferry Oktora and Nicholas Wilson},
title={The Impact of Destination Image and Perceived Quality on Tourist Loyalty in the Indonesian Tourism Industry},
booktitle={Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar,},
year={2018},
pages={67-75},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008488300670075},
isbn={978-989-758-363-6},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar,
TI - The Impact of Destination Image and Perceived Quality on Tourist Loyalty in the Indonesian Tourism Industry
SN - 978-989-758-363-6
AU - Keni K.
AU - Oktora F.
AU - Wilson N.
PY - 2018
SP - 67
EP - 75
DO - 10.5220/0008488300670075