Investigating the Determinants of Green Entrepreneurial Intention: A Conceptual Model

Chee Wei Loon, Norfarah Nordin

Abstract

Green entrepreneurship is an emerging important agenda in business education as well as economic policy. It is recognized as a crucial path to green economic growth that is instrumental to sustainability. Despite its importance, the knowledge about the determinants to nurture the green entrepreneurial intention is still at infancy. The gaps in literature provide great opportunity for this research. To address these gaps, investigation on the determinants of green entrepreneurial intention is pursued and explained based on the Theory of Planned Behaviour in the context of Malaysian MBA students. Educational service provider, green business community and educational policy makers will be benefited from the findings of this research as it provides the determinants and insights on green entrepreneurial intention. This will help the stakeholders of education to align their strategies in developing their business education programs.

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Paper Citation


in Harvard Style

Loon C. and Nordin N. (2018). Investigating the Determinants of Green Entrepreneurial Intention: A Conceptual Model.In Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar, ISBN 978-989-758-363-6, pages 87-92. DOI: 10.5220/0008488600870092


in Bibtex Style

@conference{icebm untar18,
author={Chee Wei Loon and Norfarah Nordin},
title={Investigating the Determinants of Green Entrepreneurial Intention: A Conceptual Model},
booktitle={Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar,},
year={2018},
pages={87-92},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008488600870092},
isbn={978-989-758-363-6},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar,
TI - Investigating the Determinants of Green Entrepreneurial Intention: A Conceptual Model
SN - 978-989-758-363-6
AU - Loon C.
AU - Nordin N.
PY - 2018
SP - 87
EP - 92
DO - 10.5220/0008488600870092