An Analysis of Push and Pull Travel Motivations of Local Tourists to Salatiga: A Case Study

Grace Putlia

Abstract

The importance of the destination market for the destination area has attracted the interest of researchers in understanding the motivation of local tourists who prefer to travel across the island and cities in Indonesia rather than abroad. The success of the marketing objectives should be guided by an in-depth analysis of the motivation of the traveller and for that reason the study adopts a model based on push and pull factors as a conceptual framework. As little information has been documented about travel motivations to Salatiga, this study attempts to identify motivation factors of the local tourist. Because different tourist markets show different behaviour domains this may have important marketing implications for countries especially in terms of inspection of motives in market segmentation, designing promotional programs and making decisions about destinations. Analysis of 21 informants' answers using qualitative research methods and case study research design, it is expected that Salatiga can become more attractive as a destination for local tourists.

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Paper Citation


in Harvard Style

Putlia G. (2018). An Analysis of Push and Pull Travel Motivations of Local Tourists to Salatiga: A Case Study.In Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar, ISBN 978-989-758-363-6, pages 175-179. DOI: 10.5220/0008490101750179


in Bibtex Style

@conference{icebm untar18,
author={Grace Putlia},
title={An Analysis of Push and Pull Travel Motivations of Local Tourists to Salatiga: A Case Study},
booktitle={Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar,},
year={2018},
pages={175-179},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008490101750179},
isbn={978-989-758-363-6},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar,
TI - An Analysis of Push and Pull Travel Motivations of Local Tourists to Salatiga: A Case Study
SN - 978-989-758-363-6
AU - Putlia G.
PY - 2018
SP - 175
EP - 179
DO - 10.5220/0008490101750179