The Effectiveness of Social Media and Online Marketing in Promoting Indonesian Tourism: Case of Wonderful Indonesia Brand

Tisia Priskila

Abstract

Tourism is an important sector in Indonesia. In promoting destinations, the role of social media increases day by day. Promotions through digital media such as websites and social media are believed to provide convenience for all tourists who want to know and explore Indonesia. The research objectives are to analyze the utilization of social media such as Youtube and Instagram and online marketing such as website as a means of promotion that build customer awareness and leads to their intention to choose Indonesian tourism destination. The analysis method used is Partial Least Square (PLS) with sample of 100 respondents. Research results showed that social media marketing and online marketing increase customer awareness, customer awareness increases customer intention, and social media marketing and online marketing increases customer intention directly and indirectly through customer awareness.

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Paper Citation


in Harvard Style

Priskila T. (2018). The Effectiveness of Social Media and Online Marketing in Promoting Indonesian Tourism: Case of Wonderful Indonesia Brand.In Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar, ISBN 978-989-758-363-6, pages 191-196. DOI: 10.5220/0008490401910196


in Bibtex Style

@conference{icebm untar18,
author={Tisia Priskila},
title={The Effectiveness of Social Media and Online Marketing in Promoting Indonesian Tourism: Case of Wonderful Indonesia Brand},
booktitle={Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar,},
year={2018},
pages={191-196},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008490401910196},
isbn={978-989-758-363-6},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar,
TI - The Effectiveness of Social Media and Online Marketing in Promoting Indonesian Tourism: Case of Wonderful Indonesia Brand
SN - 978-989-758-363-6
AU - Priskila T.
PY - 2018
SP - 191
EP - 196
DO - 10.5220/0008490401910196