Promotion Program Strategy and Library 101 ORM (Online Research Management) as a Form of Recognition Activities: Case Study in University Library Airlangga Surabaya

Mandy N., Rizza Amalia, Esti Anugrah

2018

Abstract

Promotional activities by library is used as a communication activity between organisasi and consumers with the main purpose of introducing the product or service provided. The purpose of this study was conducted to determine promotional strategies undertaken by Airlangga University Library. This study uses a qualitative method in the which to get the data the authors observe your and direct observation in the program of activities, interviews to the parties concerned to the program of activities. This is done to get results that valid about how promotional strategy at Airlangga University Library. This study examines how marketing information services at Airlangga University Library. By examining four parts items, namely the planning is done, implementation, promotional tools used, and the constraints that occur in the process of activities. This study extends the knowledge in the promotion of the library with scientific Researchers collect views and suggestions, Also Identifies the main implementation issues emanating from relevant literature or previous research, and comparing whether there is common ground on the four sections researched or differences.

Paper Citation

in Harvard Style

N. M., Amalia R. and Anugrah E. (2018). Promotion Program Strategy and Library 101 ORM (Online Research Management) as a Form of Recognition Activities: Case Study in University Library Airlangga Surabaya. In Proceedings of the 3rd International Conference on Record and Library: Local Knowledge, Past, Present, and Future - Volume 1: ICRL; ISBN 978-989-758-712-2, SciTePress, pages 13-19. DOI: 10.5220/0008666600002300

in Bibtex Style

@conference{icrl18,
author={Mandy N. and Rizza Amalia and Esti Anugrah},
title={Promotion Program Strategy and Library 101 ORM (Online Research Management) as a Form of Recognition Activities: Case Study in University Library Airlangga Surabaya},
booktitle={Proceedings of the 3rd International Conference on Record and Library: Local Knowledge, Past, Present, and Future - Volume 1: ICRL},
year={2018},
pages={13-19},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008666600002300},
isbn={978-989-758-712-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Record and Library: Local Knowledge, Past, Present, and Future - Volume 1: ICRL
TI - Promotion Program Strategy and Library 101 ORM (Online Research Management) as a Form of Recognition Activities: Case Study in University Library Airlangga Surabaya
SN - 978-989-758-712-2
AU - N. M.
AU - Amalia R.
AU - Anugrah E.
PY - 2018
SP - 13
EP - 19
DO - 10.5220/0008666600002300
PB - SciTePress