Integration of the Technology Readiness and Adoption Models for Assessing IT Use among SMEs in Indonesia

Asrul Sani, A'ang Subiyakto, Titik Khawa

2018

Abstract

In developing a company, the interaction between the customer and the company is very important in relation to the development of a company. The use of technology-based systems is certainly very much needed and service to customers. In this case, the company must improve technology-based system services so that customers can easily obtain information or other knowledge from the company. Building technology-based systems require the readiness to operate, develop and improve technology. This article will begin with how to develop the technology readiness of an SME company so that it can undergo the activities of the company well, and will end with a practical discussion whether the application of IT technology in SME companies require deeper development or just simply there. The aim of the research is to deepen our understanding of the role of technology in its use in SME companies in terms of marketing and serving customers.

Paper Citation

in Harvard Style

Sani A., Subiyakto A. and Khawa T. (2018). Integration of the Technology Readiness and Adoption Models for Assessing IT Use among SMEs in Indonesia.In Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI, ISBN 978-989-758-458-9, pages 3107-3113. DOI: 10.5220/0009948131073113

in Bibtex Style

@conference{icri18,
author={Asrul Sani and A'ang Subiyakto and Titik Khawa},
title={Integration of the Technology Readiness and Adoption Models for Assessing IT Use among SMEs in Indonesia},
booktitle={Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,},
year={2018},
pages={3107-3113},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009948131073113},
isbn={978-989-758-458-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,
TI - Integration of the Technology Readiness and Adoption Models for Assessing IT Use among SMEs in Indonesia
SN - 978-989-758-458-9
AU - Sani A.
AU - Subiyakto A.
AU - Khawa T.
PY - 2018
SP - 3107
EP - 3113
DO - 10.5220/0009948131073113