Evaluation of the Impact of e-Services on Enterprise Broadband Demand in the German Market

Erik Massarczyk, Peter Winzer

Abstract

The worldwide broadband penetration and internet usage are increasing. However, often the research regarding the demand for a better broadband availability and higher broadband connection speeds focuses on private households, whereas the need for higher bandwidths of enterprises is mostly unconsidered. Although some market overviews also consider the broadband requirements of enterprises, the research lacks a study with a clear focus on the broadband market of enterprises in Germany. To increase the research-based knowledge about the needs of enterprises regarding the usage of broadband connections, a survey of enterprises in Germany (with focus on the Rhine-Main area) has been performed. To strengthen the insight about the impact factors for the use of higher broadband connection speeds, elements like e.g. the expected performance or price-performance ratio will be analyzed by means of the "Unified Theory of Acceptance and Use of Technology 2". The first results of the survey indicate that the main drivers for internet usage of enterprises are the availability of higher connection speeds in combination with better price-performance-ratios.

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Paper Citation


in Harvard Style

Massarczyk E. and Winzer P. (2019). Evaluation of the Impact of e-Services on Enterprise Broadband Demand in the German Market.In Proceedings of the 16th International Joint Conference on e-Business and Telecommunications - Volume 1: DCNET, ISBN 978-989-758-378-0, pages 51-62. DOI: 10.5220/0007828900510062


in Bibtex Style

@conference{dcnet19,
author={Erik Massarczyk and Peter Winzer},
title={Evaluation of the Impact of e-Services on Enterprise Broadband Demand in the German Market},
booktitle={Proceedings of the 16th International Joint Conference on e-Business and Telecommunications - Volume 1: DCNET,},
year={2019},
pages={51-62},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007828900510062},
isbn={978-989-758-378-0},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 16th International Joint Conference on e-Business and Telecommunications - Volume 1: DCNET,
TI - Evaluation of the Impact of e-Services on Enterprise Broadband Demand in the German Market
SN - 978-989-758-378-0
AU - Massarczyk E.
AU - Winzer P.
PY - 2019
SP - 51
EP - 62
DO - 10.5220/0007828900510062