The Connectivity as Value Strategic: The Development the Digital Media in Bolivia

Kruzkaya Ordóñez, Abel Suing, María Punín, Mishell Jaramillo


Access to the Internet is accepted by the United Nations as a human right. This declaration states that all countries must guarantee Internet access and freedom of expression for all people. In this sense, Bolivia has experienced remarkable progress, so, between 2015 and 2017 Internet access covered 45%, with more incidence in the urban area, but there is still a need to provide a higher coverage of this service, to more than half of its habitants. A pending issue is the enlargement of connectivity coverage. This scenario and conditions allow the performance analysis of Bolivian digital media. The research study is focused on eight native and traditional media that have been uploaded to the web. The methodology used is mixed (qualitative and quantitative) through an extended file. The file includes indicators such as: media morphology, accessibility, interactivity, hypertextuality, multimedia, constant updating, usability, new trends in journalism, presence in social networks and digital platforms as content support.


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