Trust, Risk, Perceived Usefulness, and Ease of Use on Intention to Online Shopping Behavior

Aprilivianto, Dyah Sugandini, Mohamad Irhas Effendi

2019

Abstract

This study aims to analyze the influence of trust, risk perception, perceived usefulness, and perceived ease of use together with buying interest online. This research is a quantitative study with an active student population in the Special Region of Yogyakarta University. The sampling technique uses a purposive sampling method with a sample size of 200 people. Data collection techniques using a questionnaire that has been tested for validity and reliability. The data analysis technique used is the Multiple Linear Regression. The results of this study indicate that trust, risk perception, perceived usefulness, and perceived ease of use have a significant effect on the intention to buy online shop.

Paper Citation

in Harvard Style

Aprilivianto., Sugandini D. and Effendi M. (2019). Trust, Risk, Perceived Usefulness, and Ease of Use on Intention to Online Shopping Behavior.In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM, ISBN 978-989-758-471-8, pages 251-256. DOI: 10.5220/0009963302510256

in Bibtex Style

@conference{icbeem19,
author={Aprilivianto and Dyah Sugandini and Mohamad Irhas Effendi},
title={Trust, Risk, Perceived Usefulness, and Ease of Use on Intention to Online Shopping Behavior},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,},
year={2019},
pages={251-256},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009963302510256},
isbn={978-989-758-471-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,
TI - Trust, Risk, Perceived Usefulness, and Ease of Use on Intention to Online Shopping Behavior
SN - 978-989-758-471-8
AU - Aprilivianto.
AU - Sugandini D.
AU - Effendi M.
PY - 2019
SP - 251
EP - 256
DO - 10.5220/0009963302510256