Authors:
Viktoriia Bolotina
1
;
Tetiana Vakaliuk
2
;
3
;
1
;
4
;
Olha Harbych-Moshora
5
and
Valerii Kontsedailo
6
Affiliations:
1
Zhytomyr Polytechnic State University, 103 Chudnivska Str., Zhytomyr, 10005, Ukraine
;
2
Kryvyi Rih State Pedagogical University, 54 Gagarin Ave., Kryvyi Rih, 50086, Ukraine
;
3
Institute for Digitalisation of Education of the NAES of Ukraine, 9 M. Berlynskoho Str., Kyiv, 04060, Ukraine
;
4
Academy of Cognitive and Natural Sciences, 54 Gagarin Ave., Kryvyi Rih, 50086, Ukraine
;
5
Drohobych Ivan Franko State Pedagogical University, Street Ivan Franko, 24, Drohobych, 82100, Ukraine
;
6
Inner Circle, Nieuwendijk 40, 1012 MB Amsterdam, Netherlands
Keyword(s):
Branding Theory, Design, Identity, IT Specialist, Laboratory Work, Brand Book, Brand Formation, Survey, Methodology, Creative Approach, Graphic Editors.
Abstract:
This article contains a description of the author’s methodology for teaching the course “Branding Theory, Design, and Identity”. The article provides a list of topics studied by students. The results of students’ work, their achievements, and analysis of the results of the teacher’s work are described. The main goal in the development of the methodology is the formation of a high-quality IT specialist with the ability to approach the solution to various problems creatively. To achieve this goal, students are offered to work on one original topic within the framework of laboratory work. As a result, students prepare and present the brand book of their own company, having gone through all the stages of brand formation. The article presents the results of a survey of students on the quality of the proposed methodology, and positive and negative aspects of the teaching of the course are identified. Based on our observations, the methodology can be considered accurate, because, during the
training, students showed the ability to creatively approach tasks, easily master various graphic editors and successfully combine them in practice.
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