LINKING IT AND BUSINESS PROCESSES FOR ALIGNMENT
A Meta Model based Approach
Matthias Goeken, Jan C. Pfeiffer
Frankfurt School of Finance & Management, Information Systems, 60314 Frankfurt, Germany
Wolfgang Johannsen
It’s okay Ltd., 60314 Bensheim, Germany
Keywords: Alignment, COBIT, BPMN, IT Governance, SAM.
Abstract: Methods to optimize alignment between an enterprises business strategy and its IT strategy has been on the
agenda of IS research since the beginning of last decade. Recognizing the growing impact of IT on the
revenue side and on the cost side of P&L, it has become one of the most pressing issues of strategic IT
management since then. One promising approach in gaining best results for alignment is to synchronize
similar and related processes in both the business and the IT domain. In this contribution we present an
approach for identifying components of processes in both domains on the basis of existing meta models. We
consider this as a first step in developing a method based coherent view on both domains which finally will
allow us to create a systematic and comprehensive alignment method.
1 INTRODUCTION
Until recently, IT departments quite often were
perceived by the business management as black
boxes full of technology and hard to understand. In
their view IT departments were merely cost centres,
which were managed by setting budget targets.
However overstated this might be, due to soaring IT
costs CIOs are asked to prove the contribution of IT
to the business results of the whole enterprise.
Therefore there is a high need for methods which are
supporting a value oriented management of IT. As
we can find in Talon and Kraemer (2003), there
should be a relation between the level of strategic
alignment and the business value of IT examined at
the process level of an enterprise.
In case of ‘management by objectives’, goals
will be set or agreed on between the board and the
departments of a company. These goals should be in
line with the strategic goals of the enterprise. To be
able to reach its specific goals the IT strategy has to
be in line (aligned) with the company’s strategy too.
Chan defines alignment as: The “bringing in line” of
the IS function’s strategy, structure, technology, and
processes with those of the business unit so that IS
personnel and their business partners are working
towards the same goals while using their respective
competencies (Chan, 2003).
In literature, some authors argue that alignment
is more than just the goal oriented bringing in line of
strategy, structure, technology and processes. They
discuss cultural, social or cognitive aspects in the
relation to alignment (Chan & Reich, 2007; Reich &
Benbasat, 1996). There is a further discussion
whether alignment is just a state respectively a result
(Reich & Benbasat, 2000) or a dynamic process
which has to be continued (Burn, 1997) via the life
cycle of an enterprise (Chan, 2003).
2 RELATED WORK
The strategic alignment model (SAM) separates
areas of an enterprise into four domains (see fig. 1):
These domains are business and IT horizontally and
strategic (external) and infrastructural (internal)
vertically. Regarding this model, alignment is “a
balance among the choices made across all four
domains” (Henderson & Vankatraman, 1993).
383
Goeken M., C. Pfeiffer J. and Johannsen W. (2009).
LINKING IT AND BUSINESS PROCESSES FOR ALIGNMENT - A Meta Model based Approach.
In Proceedings of the 11th International Conference on Enterprise Information Systems - Information Systems Analysis and Specification, pages
383-388
DOI: 10.5220/0002003303830388
Copyright
c
SciTePress
Figure 1: SAM.
This definition means not only a direct
adjustment between neighbouring domains. Also
indirect relations spanning the domains have to be
considered in the alignment process. Starting with
the business or IT strategy, the chain of causation
will be initialized and driven to the next horizontal
and vertical neighbour domain.
To achieve alignment, a holistic planning process
is required which explicitly considers the linkages
between business and IT. Reich and Benbasat (2000)
used the idea of SAM with a focus on “intellectual”
and “social” aspects. They define the linkage
between business and IT - necessary to achieve
alignment - as the “degree to which the IT mission,
objectives, and plans support and are supported by
the business mission, objectives and plans.” (Reich
& Benbasat, 1996). By following this definition the
term objectives refers to goals of an organizational
unit which sounds quiet close to the alignment
definition of Chan (2002).
Reich and Benbasat examine the linkage between
business and IT in two dimensions, A) the
intellectual and B) the social dimension. The effect
of a sense making linkage between business and IT
in the intellectual dimension should be consistent
and externally valid business mission, objectives and
plans. In the social dimension this effect will cause a
higher level of understanding of business and IT
mission, objectives and plans by IS and business
executives.
The original SAM and also its extensions are
descriptive and not directly usable for practical
purposes of planning and aligning an enterprise. But,
it can be helpful to solve alignment questions on an
abstract level of research. Furthermore, alignment
has to be operationalized at the process level of an
enterprise because business and IT strategies are
represented by business and IT processes and their
holistic collaboration (Winter, 2003).
Supporting linkages between business and IT
forms the basis for an improved process for aligning
business and IT. Therefore one next step is to
identify “synchronisation points” between both,
business and IT. These synchronisation points have
to be controllable in real life operations and have to
be useful to establish linkages.
Our next step should be to examine, if there are
conceptualizations of standard business and standard
IT processes which can be represented by
standardised components. An analysis of these
standard components can give us general insights
about the existence of major synchronisation points
between IT and business.
Identifying synchronisation points between
business and IT can be helpful to expand SAM for
an operationalized support of alignment using the
process level view. If we are able to identify
synchronisations points for a sense making linkage
between business and IT inside of SAM, we will
maybe be able to introduce the idea of supporting
the operational part of alignment between the
different domains of SAM for practical purposes.
3 IDENTIFYING STANDARD
BUSINESS AND IT PROCESSES
To identify possible linkages between ‘standard IT
processes’(SITP) and ‘standard business processes’
we will divide further proceeding into three steps.
We refer to standardized processes when using
standards, frameworks, best practices etc. as a
broader used abstraction to real processes.
In the first step we will identify a standard IT
process and its components by analyzing the IT
governance best practice framework COBIT
(Control Objectives for Information and Related
Technology). In a second step we take a look at the
components of a standard business process by using
an enhanced meta model of a standard business
process derived from the business process modelling
notation (BPMN). In a third step we identify
linkages between the components of SITP and
standard business processes.
3.1 COBIT as Framework for
Standard IT Processes
COBIT is an IT governance framework with can be
used independently of the branch or the size of
ICEIS 2009 - International Conference on Enterprise Information Systems
384
enterprises. It contains internationally accepted
controls and goals for the IT departments of
enterprises. It supports the management of an
enterprise by providing methods for an efficient and
effective use of its information technology. COBIT
contains standard IT processes, goals and metrics
which should typically used by IT organizations. It
especially addresses the aspect of IT business
alignment to make sure that the IT supports the
business (Johannsen & Goeken, 2007).
Alignment will be provided by following a top
down procedure which is based on the bringing in
line of the IT strategy with the corporate strategy of
an enterprise. IT processes are triggered by other IT
processes.
In previous research we analyzed COBIT and
developed a meta model of the COBIT IT processes
which represents the components of COBIT and
how they are related (Goeken & Alter, 2008). The
core part of the model (see appendix A) is the
component process. The entity process can be
defined as the connecting entity which has direct and
indirect relationships to all entities represented by
the model. In our case the COBIT meta model will
be used as a descriptive model which represents the
basic components of a so called standard IT process
developed by consolidating best practice experiences
of several executive practitioners.
3.2 The BPMN Meta Model of a
Standard Business Process
Koherr and List (2007) developed an extended
BPMN meta model with performance measures
using UML. The meta model (BPMNMM) was
developed in order to represent the main components
of the BPMN. Initially the BPMN was developed in
1999 by the Business Process Management Initiative
(BPMI). The main intention of its developments was
to fit the gap between business process design and
its implementation on an easily understandable and
usable level for business users using graphical
components.
The meta model developed by Koherr and List
(2007) is based on the core components of the
BPMN enhanced by process goals and performance
measures (see appendix B). Therefore they expanded
it by further classes. We preferred to use this model
because in accordance to introducing argumentation
we assume that process performance measures are
very important for alignment purposes and IT
business process synchronization.
‘Activity’ is the core component of the model
which is related to several other components (Koherr
& List, 2007). In their core model they specified the
(A) type level and the (B) instance level with the (A)
cost and quality and (B) cycle time – as further
specializations – to measures the performance of a
standard business process. We prefer to replace
these measures by an component called metrics to
give the model a wider range for further kind of
measures.
3.3 Analyzing SIP and SBP to Identify
Linkages
By analyzing both models we identify different
kinds of classes which can be classified as potential
synchronisation points (linkages) between standard
business and standard IT processes. In the following
two sub chapters we will introduce the components
we have identified as primarily relevant for linking /
synchronisation purposes.
3.3.1 Classes for Alignment Purposes in
Standard IT Processes
To find classes in a SITP which can be related to
classes of a standard business process, we will
analyze each class given by the COBIT meta model
using the following methodology.
As H0 hypothesis we declared all classes shown
by Figure 1 as relevant for a sense making linkage
between BP’s and ITP’s.
As H1 hypothesis we declared all classes shown
by Figure 1 as non relevant for a sense making
linkage between SBPs and SITPs.
To find out which of them are relevant and
which are not we will use deductive argumentation.
Therefore we try to falsify the non relevance (H1
hypothesis) of the whole set of components by
finding logical reasons (arguments) that they are not
useful for aligning SBP’s and SITP’s for each
component of the set.
For sample argumentation we will use the
strategic planning process as standardized by
COBIT process PO1 because the business and IT
domain of an enterprise should have their own
strategy and therefore a strategic plan. This helps us
to bring our argumentation on a similar base.
3.3.2 Entity Types for Alignment Purposes
in Standard Business Processes
Classes of the standard business process meta model
given by Koherr and List (2007) were analyzed
following the same methodology as described in
chapter 3.3.1 for standard IT processes. By
LINKING IT AND BUSINESS PROCESSES FOR ALIGNMENT - A Meta Model based Approach
385
excepting arguments and classes which would
(significantly) mirror results of our prior
examination, we were only able to identify the class
‘Data Objects’ for linking purposes on the business
process side.
4 RESULTS
We identified eight classes of our meta models as
primary relevant synchronisation points (see Table
1) which should be synchronised to link business
and IT processes in order to achieve the positive
effects of social and intellectual linking respectively
alignment.
Therefore we falsified the H1 hypothesis for all
those components in table 1 by identifying reasons
for their relevance in case of alignment purposes.
Also classes and other components which can be
described as secondary relevant were found by
looking for falsification arguments. Discussing the
relevance of this kind of secondary relevant
components should be a further step in research and
is still in progress.
Also we found a lot of components interesting
for modelling purposes like ‘message flows’ and so
on. Message flows are used to show the flow of
messages between two separate process participants
(Koherr & List, 2007). But this kind of well known
information is not relevant for us because we tried to
identify synchronisation points for linkage in real
life. Flow objects are no sync. points. Important in
our kind of view is e.g. the data object, which can be
an e-mail that contains information which has to be
synchronised because information can contain links
to other messages, process activities or issues for
example.
Table 1: Components Identified as Potential Interfaces
between IT and Business Processes.
COBIT BPMN
Process Goal
Information Criteria
Input
Output
Role
Data Objects
Process Goals
Roles*
By identifying the primary synchronisation
classes listed in table 1 we got useful insights to
develop an idea of how alignment can be
operationalized by explicitly considering intellectual
and social aspects using a process based approach.
As a conclusion of former research we will
introduce an idea of how to expand SAM in
operationalizing alignment in a process based way.
As shown in the original SAM represented by
figure 1, requires a vertical and horizontal alignment
also as a crosswise alignment via all four domains.
To perform this kind of alignment, a process based
approach can be used as we have depicted by figure
2. By establishing standardised strategy governance,
guided by a standard business strategy development
process, the components identified in our research
have to be synchronised to link business and IT and
align business and IT strategy. At the IT side a
holistic IT governance framework like COBIT can
be used to establish strategic alignment by the
strategic alignment process PO1 for example. By
implementing COBIT, IT governance will also take
effect to the infrastructural and process domain
because vertical alignment will be fully
implemented by using COBIT.
Figure 2: SAM with process based linkages between
business and IT.
5 CONCLUSIONS AND FUTURE
RESEARCH
To improve current methods to align business and
IT, we argued for synchronizing processes on both
the business and the IT side of an enterprise. We
identified synchronisation points using meta models
of standard business and IT processes based on the
BPMN with expansions and the COBIT IT
governance framework. We applied meta models in
order to establish our approach on a broadly
accepted basis. We exemplified our approach by
ICEIS 2009 - International Conference on Enterprise Information Systems
386
integrating it into the domains of the strategic
alignment model.
Our approach aims at an improved overall IT
alignment to be implemented and operationalized at
the process level of an enterprise. Therefore we
considered horizontal, vertical and crosswise
alignment as recommended by the Strategic
Alignment Model (SAM). By applying SAM
(expanded by social alignment and intellectual
alignment), our approach builds on, supports and
expands well established models. Also it explicitly
accommodates that there is a dichotomy between
business and IT because both have their own
strategy, processes etc. Also we accommodate an
important issue of design science research, namely
to deliver theoretical support for real world problems
by achieving a tighter fit between practice and
theoretical research.
As issues for future research we see the
discussion of the relevance of components we this
time identified as secondary relevant for business IT
synchronisation. Also it will be important to discuss
how to measure the performance of our approach
and to examine if there is a contribution of it to the
value that IT delivers to a companys performance.
Therefore it is also necessary to examine how to
measure the relation between our approach and a
companys performance. Further research should also
focus on validating and evaluating the presented
conceptual research results. We assume that this
would improve the understanding of the elaborated
alignment mechanism. Another research direction
should be the integration of additional frameworks
and models like CMMI, ITIL, PMBOK in our work
in order to combine them for a more holistic support.
REFERENCES
Burn, J.M., 1997. A Professional Balancing act – Walking
the tightrope of strategic alignment, in C. Sauer and
P.W. Yetton (eds.), Steps to the Future – Fresh
Thinking on the Management of IT-Based
Organizational Transformation, Jossey-Bass
Publishers, San Francisco, USA, pp. 55-88.
Chan, Y.E., 2002. Why haven’t we mastered alignment?
The importance of the informal organizational
structure, MIS Quarterly Executive, Indiana
University, Bloomington Indiana, USA, Vol. 1, No. 2,
pp. 97-112.
Chan, Y.E.; Reich, B.H., 2007. IT alignment: an
annotated bibliography, Journal of Information
Technology, Palgrave Macmillan, Houndmills
Basingstoke, United Kingdom, Vol. 22, No. 4, pp.
316–396, http://www.palgrave-journals.com/jit/
journal/v22 /n4/full/2000111a.html, June 3rd 2008.
Goeken, M.; Alter, S., 2008. IT Governance Frameworks
as Methods, Accepted for Accepted for the 10th
International Conference on Enterprise Information
Systems, Barcelona, Spain.
Goeken, M.; Klein, H.; Pfeiffer J.C., 2008. IT
Infrastructure Library (ITIL). Zielsetzung,
Neuerungen und Lessons Learned, in Höhn R.,
Petrasch R., Linssen O., (eds.), Vorgehensmodelle und
der Product Life-cycle – Projekt und Betrieb von IT-
Lösungen – 15. Workshop der GI-Fachgruppe WI-VM.
Berlin, Shaker-Verlag, Aachen, Germany, pp. 69-83.
Henderson, J.C.; Venkatraman, N., 1993. Strategic
alignment: leveraging information technologyfor
transforming organizations, IBM Systems Journal,
IBM Corporation, Riverton New Jersey, USA Vol. 32,
No. 1, pp. 4-16.
Johannsen W.; Goeken M., 2007. Referenzmodelle für IT-
Governance. Strategische Effektivität und Effizienz mit
COBIT, ITIL & Co, d.punkt, Heidelberg, Germany.
Koherr, B.; List, B., 2007. Extending the EPC and the
BPMN with Business Process Goals and Performance
Measures, 9th International Conference on Enterprise
Information Systems (ICEIS 07), Madeira, Portugal,
http://www.wit.at/people/korherr/publications/iceis200
7.pdf, June 3
rd
2008.
Reich, B.H.; Benbasat, I., 2000. Factors that Influence the
Social Dimension of Alignment between Business and
Information Technology Objectives, in MIS Quarterly,
Management Information Systems Research Center,
Carlson School of Management, University of
Minnesota, Minneapolis, USA, Vol. 24, No. 1; pp. 81–
113.
Reich, B.H.; Benbasat, I., 1996. Measuring the Linkage
Between Business and Information Technology
Objectives, in MIS Quarterly, Management
Information Systems Research Center, Carlson School
of Management, University of Minnesota,
Minneapolis, USA Vol. 20, No. 1.
Tallon, P.P.; Kraemer, K.L., 2003. Investigating the
relationship between strategic alignment and IT
business value: the discovery of a paradox, in Shin N.
(eds.), Creating business value with information
technology challenges and solutions, Idea Group,
Hershey Pennsylvania, USA, pp. 1-22,
http://www.crito.uci.edu/publications/pdf/AlignmentP
aradox.pdf, June 14th 2008.
Winter, R., 2003. Methodische Unterstützung der
Strategiebildung im Retail Banking in BIT – Banking
and Information Technology, ibi research GmbH,
Regensburg, Germany, Vol. 4, No. 2; pp. 49-58.
LINKING IT AND BUSINESS PROCESSES FOR ALIGNMENT - A Meta Model based Approach
387
APPENDIX A: COBIT META MODEL
Role Activity
1..* 1..*
Process
1..*
1
Control
Objective
1..*
1
contains
contains
IT-Ressource
contains
Domain
Information
Criteria
Maturity Level
Maturity Model
0..*
1..*
1..*
0..*
1..4
1
1
1..7
uses
belongs to
adresses
has
contains
IT Governance
Focus Area
supports
Goal
supports
1..*
1..5
1..*
1
1..*
1..*
Metric
1..*
1..*
measures
1..*
IT Goal
IT Goal
IT Goal
Result
Input
Output
0..*
uses
1
0..*
creates
1..*
APPENDIX B: BPMN META MODEL
divided into
Group Association
0..1 0..1
1..*
1
is connected with
Data Object
is connected with
Process
Time Event
Event
Start
Intermediate
End
FlowMessage FlowActivity
Sequenz Flow Gateway
Complex
Pool
TaskSub Process
XOR OR AND
Lane
connects
refined by
associated with
contains
consists of
consists of
connects
connects
connects
1..*
0..*
0..*0..2
0..2
1..*0..11..*
1
1..*
0..2
0..*
0..1
1..*
111
1
1..*1
connects
0..2
1
1..*
1..*
2..*
0..1
0..1
0..1
{
x
o
r
}
xor
1
1..*
ICEIS 2009 - International Conference on Enterprise Information Systems
388