ENTERPRISE KNOWLEDGE PRACTICE AND
RECOMMENDATION BASED ON HOTP MODEL
Baowei Chen, Yuhong Gao
Zhejiang wanli university, No.8, South Qian Hu Road, Ningbo, China
Dan Chang
Department of Economics and Management, Jiaotong University, Beijing, China
Keywords: Knowledge management, HOTP model, Lenovo Group.
Abstract: According to Knowledge Management Maturity Model, the knowledge management implementation of our
country is in cognitive level, and the introduction of enterprise knowledge management has become an
irreversible trend. Globalization business requires enterprises to equip with the ability of communication
and the ability of knowledge acquisition, knowledge creation and knowledge conversion. However, many
enterprises are still ambiguous on the concepts of knowledge management, or simply think that knowledge
management is information management. In this paper, we study Lenovo Group case under HOTP model to
find out its experience and existing problems in the process of the knowledge management implementation,
and to provide reference for other enterprises, which help to promote the development of knowledge
management.
1 INTRODUCTION
Since the 1990s, with the globalization of economy
and the development of science and technology,
knowledge production, dissemination,
communication and utilization of the knowledge is
an important business driving force during the
enterprise growth. Society is moving into a
knowledge economy era, in which the most
important factor is the occupation and configuration
of the intellectual resources, and the production,
distribution and use of the knowledge. in the era of
knowledge economy, knowledge replaced traditional
labor and capital, and become the enterprise the
most important resource. The Famous management
guru Peter F. Drucker said: "in the 20th century
enterprise, the most valuable asset is production
equipment; in 2l century organization, most valuable
assets will be the knowledge workers and their
productivity in the organization.
A global 500’s CEO survey has shown that 2
reasons attribute to the enterprises’ future:
globalization, and the 2nd, knowledge management.
Knowledge management exists for only 10-15years
both in concept and practice, however, 70% of the
Global 500 enterprises has implemented knowledge
management project. 1 While in China, only a
handful of companies have set a CKO position
(short for chief knowledge officer).Compared with
knowledge management, information management
can be seen more often. Although, a survey aiming
at CIOs (chief information officer) in China
conducted by IBM company and Tsinghua
University shows that, Chinese CIOs strategic
position is much lower than the global average level,
and cut no figure in business management.
Lenovo Group is a highly innovative international
technology company, and it has the second computer
sales in the world. On July 9, 2008, Lenovo become
China’s first non-monopoly private company to be
ranked among Fortune Magazine’s top 500
enterprises. Besides, Lenovo Group has located in
the top 3 in China's top 500 private enterprise for
many years. In 2010, it located in the third place. n
this paper, we study Lenovo Group case under
HOTP model to find out its experience and existing
problems in the process of the knowledge
management implementation ,which contribute to
improve the efficiency of KM and IM during an
444
Chen B., Gao Y. and Chang D..
ENTERPRISE KNOWLEDGE PRACTICE AND RECOMMENDATION BASED ON HOTP MODEL.
DOI: 10.5220/0003591004440450
In Proceedings of the 13th International Conference on Enterprise Information Systems (KMKSSC-2011), pages 444-450
ISBN: 978-989-8425-54-6
Copyright
c
2011 SCITEPRESS (Science and Technology Publications, Lda.)
enterprise’s management process and improve its
competitiveness.
This paper is organized as follows: section 2
illustrates the knowledge management and enterprise
competitive force literature research and the HOTP
model. Section 3 uses Lenovo Group as an example
to analyze the advantages and disadvantages of
knowledge management implementation.
Conclusion and recommendation are discussed in
section 5.
2 RELATED LATERATURE
2.1 KM and Competitive Force
Knowledge Management is related to each piece of
work throughout the whole enterprise activity, the
activities of enterprises cannot without knowledge,
and it considers the knowledge learning, utilization,
innovation and spread as the main line, and form a
continuous process. Accompanied by material, flow
knowledge flow is dominated in the management,
thus become the core of management work, and
connect the other management work in an organic
whole.
In the knowledge economy, primarily enterprise is
a body of knowledge, which make an enterprise
distinguish with the others. An enterprise takes the
innovation ability and knowledge study, diffusion
capacity of knowledge as a token, then it formats
and develops its core capability. The reality an
enterprise as a body of knowledge existing makes
the enterprise knowledge management into the main
line in business management .
There have been various types of firm growth
theory over the past years. Theories such as neo-
classical microeconomic theory and industrial
organization theory argued on the power of capital
investment and optimization of costs as the primary
contributor to competitive advantage. Barnet
1991)
propose knowledge enterprise maintain competitive
advantage based knowledge (Barney, 1991); Vidya
SeRhri think the enterprise knowledge and
experience and enterprise innovation can produce
sustained competitive advantage; Bloodgood and
Salisbury thinks, the organization can, according to
their own change strategy, take the corresponding
knowledge management strategy to support the
organization competitive advantages (Bloodgood
and Salisbury, 2001); Emin Civi think the purpose of
management of knowledge assets in enterprises is to
obtain competitiveness, and the ability of
management of knowledge is the base to remain
competitive advantage (Lubit, 2001) ; Roy Lubit
thinks, in enterprise's knowledge, the inherent
characteristics of tacit knowledge form the core
competitiveness of the enterprise
(Civi, 2000);
Willem Selen thinks that the establishment of the
learning organization helps to enhance the
competitiveness of enterprises (Selen, 2000).
2.2 HOTP Model
HOTP knowledge model (Liao, 2007) is
Organizational management model, and its
components is hunman, organization, technology
and process. The main reason of applying HOTP
model is the same measurement criteria for
comparative analysis. The consistency of research
methodology and analysis is ascertained. In addition,
the model is considered an appropriate assessment
tools and well accepted medium to the investment,
development, and implementation of KM (Liao,
2010).
In Fig.1, the outer part of the figure represents
infrastructure capability including technology,
structure and person. The inner part of the figure
represents process capability including production,
storage, sharing, usage and evaluation.
Figure 1:Structure of HOTP model.
2.2.1 Human
(1) Knowledge worker. Modern enterprises call their
employees as knowledge workers. They are
organization knowledge producers and users of
organization knowledge, namely, they produce new
knowledge during the business process, at the same
time, they use knowledge base or other social
network knowledge to support their business
activities, so as to realize the integration of
knowledge flow and workflow. Knowledge
ENTERPRISE KNOWLEDGE PRACTICE AND RECOMMENDATION BASED ON HOTP MODEL
445
management is to make all members of an
organization have access to get the knowledge he
needs and storage what he generate in any time or at
any place.
Knowledge workers should be skilled at related
the use of information technology tools, and will be
able to do define their own information and
knowledge needs, Know how and where could
obtain knowledge, can understand the meaning of
information and knowledge, and then can make
knowledge internalization and combination to
generate new knowledge, and can use knowledge in
the actual work to help enterprises gain the
maximum profit.
(2) Knowledge manager. It is the person who is
specially in charge of knowledge management in an
organization, including knowledge reporter,
knowledge editor, knowledge engineers, knowledge
director, etc.
(3) Leader. Organizational leader plays a vital role
in KM, is the most important promoterin knowledge
management. The function of the leader is inspire
subordinates, guide activities, choose the most
effective communication channel and solve the
conflict between members, and its ultimate purpose
lies in inspire and guide employee's behavior
towards organizations goals.
2.2.2 Organization Reform
It is actually a management reform from the core of
physical resource to the core of knowledge resources
in the management process. In this reform, it
involves the transformation of organizational
structure, and organizational culture and
organizational incentive mechanism.
2.2.3 KM Technology
KM technology refers to the modern information
technology, which could realize knowledge storage
and transfer. The most important technology
includes: Internet and Intranet, database
management system, document management
technology, groupware technology, data warehouse
and data mining technology and on-line analytical
processing technology, workflow and sharing
technology.
2.2.4 KM Process
KM process is a dynamic process of knowledge, also
called knowledge process. In this model knowledge
process includes 5 process: knowledge production,
storage, sharing, use and evaluation. Knowledge
production includes internal knowledge definition,
external knowledge acquisition and knowledge
innovation; Knowledge storage includes intellectual
choice processing, preservation and update;
Knowledge sharing includes two modes the official
channels and informal channels , Knowledge usage
the integration of knowledge flow and business
flow; Knowledge evaluation refers to the
assessment of knowledge quality, timeliness and
effect , and then update knowledge and improve the
application effect .
3 HOTP MODE APPLICATION
Chose Lenovo Group as example.
3.1 Backgroud of KM
Chose Lenovo Group as example.Lenovo Group
began to implement KM in 2003, before which it
implemented ERP system, which was divided three
steps to optimize.
The ERP project proposed in 1997 is an essential
step for Lenovo informatization in 1998, MRP
went live, which marks that Lenovo’s supply chain
automation degree greatly enhanced. On the basis of
business process automation, it realized the
automatic confirmation of Bill of Materiel (BOM),
and establish the relatively perfect production
information system, purchasing information system,
business operation system. In addition, it realized the
first generation of the electronic commerce system -
static information release system.
In May 2000, Lenovo started the second ERP
project stage, the implementation SAP R / 3 system,
which realize business integration and information
sharing, and integrated the original Information
Islands, and realized the butt joint of finance and
business.
The third stage is that, in August 2001, Lenovo
began to implement the SCM project. Through the
SCM project, Lenovo has successfully docked
upstream enterprise and the hundreds of downstream
agents. SCM mainly optimize supply and demand
balance of the upstream and downstream through the
longitudinal control for the products.
Throughout the development path of Lenovo,
Lenovo Group has already successfully implemented
ERP system in the business chain management; in
the other aspects such as Coordination office, human
resources, customer management, file management,
competitive intelligence in the value chain
management, Lenovo also introduct some related
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applications. On this basis, lenovo group transform
knowledge of the enterprise in order to build a
knowledge-based Lenovo, which strengthen its core
competitiveness. Based on knowledge management
maturity model, Lenovo Group in 2003 is in the
awareness stage of Knowledge Management.
The main problem at this stage are: (1) The
knowledge of the various departments are scattered,
which is difficult to form inter-departmental
knowledge sharing; (2) without knowledge
management systems and methods to standardize
knowledge management within the enterprise; (3)
lackness of appropriate organization and the
knowledge management of members, there is no
clearly defined responsibilities to ensure the smooth
progress of knowledge management.
3.2 KM Implementation
For Analysis of Lenovo knowledge management at
4.2, the core idea of the implementation of
knowledge management of Lenovo is to Clear KM
object, Sort out the KM process, establish KM
organization, establish KM post, standard KM
system, assess KM performance as the main content,
expand the knowledge management Project , as
shown in figure 2 (Lenovo Group DB/OL).
Figure 2: Core idea of knowledge management.
3.2.1 KM Objects
KM technology refers to the modern information
technology, which could realize knowledge storage
and transfer. The most important technology
includes: Internet and Intranet, database
management system, document management
technology, groupware technology, data warehouse
and data mining technology and on-line analytical
processing technology, workflow and sharing
technology.
Actionable knowledge management must be the
management of three elements :employees, process
and knowledge ,in the other words, knowledge, staff,
communication, that constitute Lenovo triangle of
knowledge management process.
(1) Staff
Staff are not only the users
communicators of
knowledge , but also the creators of knowledge.
Employee's ability to identify problems, expert at
summing up the problem, Willingness to share
knowledge, these are the important work of
knowledge management for Lenovo, especially
under the the influence of intense competitive
pressures and conservative culture, knowledge
sharing is an important part in Lenovo of knowledge
management.
(2) The Communication Process
Knowledge are disseminated in the
communication process, new knowledge is created
in the communication process, Therefore,
knowledge management should pay attention to
create the continuous, smooth communication
mechanism and create equal and harmonious
atmosphere in the communication progress to
promote the creation, dissemination and use of
knowledge .
(3) Knowledge
The knowledge of enterprise include explicit
knowledge and tacit knowledge. explicit knowledge
can be expressed by Symbolic ,it also be quantified.
Lenovo transform explicit knowledge to information
systems for storage, conversion, transmission,
mainly through language, computer information
systems and applications software for the
management of explicit knowledge; tacit knowledge
is from learn and practice of direct experience of
individuals , but also from the contact and exchange
of ideas with people who have experience, such
knowledge " it can be perceived but can’ t be
described with words," that’s difficult to express,
Lenovo achieve this creation and dissemination of
knowledge mainly through team learning.
3.3.2 KM Process
Lenovo implementation of knowledge management
is divided into four phases: pilot demonstration,
knowledge integration, dynamic sharing, knowledge
audit, initially Lenovo took human resources and
customer service as a pilot, then summed up the
problems in process of knowledge management and
find appropriate ways to solve the problems, after
ENTERPRISE KNOWLEDGE PRACTICE AND RECOMMENDATION BASED ON HOTP MODEL
447
obtaining the fruitful results, Lenovo group
promoted this methods in sales, product
development. Lenovo knowledge management
process is divided into: acquisition and organization
of knowledge, knowledge storing, knowledge
sharing and knowledge innovation.
(1) Acquisition and Organization of Knowledge
Lenovo set up a special department for collection
of information——Marketing Information Service,
telephone hotlines, open mail and home page, the
Information Management department from the head
office and Business Development Department are
together responsible for Planning and processing of
information. Lenovo mainly takes these two ways:
meetings and the use of information management
systems, to disseminate knowledge and information,
meeting is benefit to disseminate knowledge,
exchange experiences, seek unity of thinking, and
implement corporate culture; at the same time,
Lenovo also vigorously promotes the office
automation and development of management of
information systems, it pushes the dissemination and
application of knowledge.
(2) Knowledge Storage
Knowledge storage is that, after selection,
filtration, processing and refining, an organization
stores knowledge in a proper media, and update and
maintain its content and structure at any time, in
favour of the demander obtaining effective
knowledge through convenient and fast access.
Lenovo knowledge management project applied
LKSKM that was based on IBM system, which help
to realize special knowledge portal, and establish
dynamic and organized knowledge base knowledge
storage. In this knowledge base, each knowledge
component and each knowledge product has been
defined the validity, and when it reach the validity,
the system will remind the builder to update the
context, which will contribute to maintain the
knowledge products dynamically. Also, Knowledge
administrator will also timely delete useless, expire
document. In addition, the knowledge component,
which has been uploaded by the staff, must be
audited, and only the valuable knowledge could be
released.
(3) Knowledge Sharing
Knowledge sharing refers to the progress in which
knowledge owners share their knowledge and
innovative thinking with others, and its main form is
the dissemination knowledge, knowledge sharing
through the dissemination of knowledge means that
each employee can make rapid digestion and
absorption of existing knowledge resources to
achieve the rapid growth of personal total
knowledge ,which lay a solid foundation for the
smooth implementation of knowledge management
of enterprise. More process of knowledge
dissemination are complex at the same time, thus
form a complex multi-loop to loop.
Knowledge-sharing approach——team learning.
Team learning. is a prerequisite for Knowledge
sharing .the important aspect of knowledge
management lies in the handling and application of
knowledge, the core issue is whether employees are
willing to exchange their own knowledge with
others in a team, to cause the actual effect of
“1+1>2”. Lenovo Group's new employees must
participate in "into the mold" training, achievements
recorded in personal files, that is important basis for
whether they can be regularization on schedule. Into
an international wave of knowledge management,
especially after the introduction, "into the mold
education " training are improved in many aspects:
on the cultural basis of training and delivery, it woks
for providing effective job skills or professional
training to the employees, while also increasing
interaction, dialogue, exchange with the executive
staff, and from the perspective of staff development
,it adds in more international requirements, so that
"mold" is more responsive to the needs of
development of the company. They not only learn
from their experience, but also have the opportunity
to constructively share their experiences and ideas
with other colleagues ,and get criticisms and
suggestions from other team members, then accept
and implement these recommendations, jointly
review the past behaviour and experience learned.
(4) Knowledge Innovation
Lenovo Group’s development itself is a process of
continuous innovation. They achieve the incremental
innovation of technology, market, management and
system in the process of the creation of the
enterprise. In the respect of technology and market
In the respect of management, they create a sales
system centred in distribution, and an organization
of order-stock and production in safety, and they
implement the division system first in China, etc. In
the respect of system, they establish a new
technology development company, and create a
bonus system for employee, and an Academia Since
based on computer institute of Chinese Academy of
Sciences. The innovative ideas influence every step
of Lenovo Group, so a saying goes in Lenovo like
this, "90% the inheritance, 10% the innovation." It is
the incremental innovation that makes its
achievements .
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3.3.3 KM System
KM technology refers to the modern information
technology, which could realize knowledge storage
and transfer. The most important technology
includes: Internet and Intranet, database
management system, document management
technology, groupware technology, data warehouse
and data mining technology and on-line analytical
processing technology, workflow and sharing
technology.
KM system includes two aspects: on the one hand,
it is the usual management approach, incentive
system and check-up system; on the other hand, it
need the guidance and support from the
organization. The following is a simple instruction
about Lenovo’s KM system.
(1) Incentive system. Lenovo Group have good
incentives to the staff especially the key staff. The
core concept of incentives has two points: take
the personal development into the development of
enterprise give yourself the stage without a
ceiling. In terms of material incentives, Lenovo
spent a lot of time on the company's equity structure
reform, the implementation of the "Pan-stock
system." Namely makes employee to be the
ownership of the enterprise. Through rewarding key
employees stock options to establish them to
beshareholders, currently staff is holding 35% stake
of the company, their interests and the company are
tied together tightly as a whole, They will take the
personal development into the development of
enterprise. More importantly, each employee will
have no reservations to show up tacit knowledge
such as their knowledge, experience, which played
an important role in the continued development of
Lenovo Group. In the internal Lenovo Group, the
top 10 who uploaded most knowledge items
members would be shown dynamically in the
knowledge management system. They were called
knowledge heroes, and would benefit from it in prize
of the quarterly evaluation. The top 10 people who
learned more than others would also be shown in the
system. One the other hand, these members who did
not upload any knowledge items would be deducted
by certain proportion in the quarter prize.7
(2) Check-up system. after the acquisition with
IBM ,the new Lenovo introduce a new performance
management system - P3 (Priority, Performance,
Pay) targets, performance and bonuses ,in order to
further encourage employees to transfer knowledge,
The new P3 system Continued the original Lenovo
Group’s practice of attention and concern to key
performance indicators and performance
management process KPlS , which ensures close
relativity between bonus and performance,
encourages the team, mutual transfer of their
personal knowledge, and the ability to continuously
exceed goals, and ultimately makes the company
and employees to grow and share revenue.
(3) Responsibility system. Lenovo's approach is
to define knowledge liability table, in which it rule
the intellectual activities template during a process,
and knowledge component on a post, and make it
provisions for employees working content of a
necessary component, and it will force each
employee and department to break original interests
range. For example, supplier purchasing staff must
give all kinds of content about supplier evaluation
index and evaluation process. During reinforced
knowledge management process, the original
knowledge cliques was gradually destroy, and the
corresponding knowledge component transform into
the company's knowledge system.
3.3 Comparative Analysis
In the HOTP model, the human of the knowledge
management includes knowledge worker,
knowledge manager and leader. In Lenovo Group,
the knowledge management department was
established under the support of its president
Chuanzhi Liu, and it was driven by Houqi Zhang,
and it was responsible of the implementation of
knowledge management implementation, definition
of knowledge management process, knowledge
safety and knowledge audit.
In the HOTP model, the organization transform of
knowledge management includes the transform of
organization structure, organization culture and
incentive mechanism. In Lenovo Group, it
established the knowledge management driven by
HouQi Zhang. This department includes about 40
persons, in which there are 8 professionals and the
other co-workers are managers in other departments.
Lenovo Group established dynamic knowledge base,
and the incentive mechanism is that the enterprise
give staff certain material rewards through
quantizing the their knowledge contribution, which
help to promote knowledge sharing and the
construction of learning-style enterprise.
In the HOTP model, knowledge management
technology includes tacit KM technology and
explicit KM technology. The knowledge
management technology in Lenovo Group is
LKSKM based IBM system architecture
development. Before it, Lenovo Group successfully
introduced ERP system, which realize the
ENTERPRISE KNOWLEDGE PRACTICE AND RECOMMENDATION BASED ON HOTP MODEL
449
integration of business flow and cash flow, and the
docking of supply chain.
In HOTP model, knowledge management process
includes 5 process: knowledge production, storage,
sharing, use and evaluation. However, the
knowledge management in Lenovo Group includes
Knowledge acquisition and organization, knowledge
storage, knowledge sharing and knowledge
innovation. The knowledge innovation is included in
knowledge production. Compared with HOTP
model, it lack of knowledge evaluation in Lenovo
Group.
4 CONCLUSIONS
AND RECOMMENDATIONS
Compared with HOTP model and the core idea of
knowledge management in Lenovo Group, the
knowledge management implementation in Lenovo
Group is relatively complete. The implement of
knowledge management in Lenovo Group is based
the ERP project, which has already integrated
business flow and cash flow and ducked the supply
chain. From the perspective of knowledge
management implementation, it is a dynamic,
compositive process
which is pushed orderly as a
long-term strategic plan (Chen, 2004). From the
perspective of knowledge management context, it
consider the knowledge management process as the
center, and the other elements, human, organization,
technology actively support the whole process.
According to the analysis in last section, the
disadvantage of knowledge management in Lenovo
Group is that it lack of knowledge management
evaluation mechanism, but incentive mechanism for
promoting knowledge sharing. Actually, according
to HOTP model, enterprise could design
questionnaire from the perspective of human,
organization, technology and process to get the
situation of knowledge management
implementation. In the questionnaire, it could set
muti-level index to quantificationally analyze
knowledge management accurately. Based on the
questionnaire result and the knowledge management
maturity model, it could get the knowledge
management stage at which the enterprise locates.
According to the analysis result, we could conclude
the advantage and disadvantage in the knowledge
management, then make the appropriate decisions.
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