for these subjects which allows them to have a good
understanding of the success or failure of their ini-
tiatives. With this information they are able to adopt
measures which can improve the quality of the learn-
ing process. The platform must also include metrics
which demonstrate real value for the learning organi-
zation.
Learning management systems are designed to
measure the performance of a learner on assessments,
but they are less efficient at measuring the effective-
ness of content (Buckingham Shum and Ferguson,
2012; Nespereira et al., 2014). Since social learn-
ing is dependent on content generated from a variety
of sources, a good social learning solution can mea-
sure who are the most reliable content providers and
which content is not being accessed at all. As a result
one can prioritize what is most effective. The goal is
to connect users using social tools to accelerate learn-
ing.
The standard Kirkpatrick-Philips model, which is
used as a benchmark for learning assessment in orga-
nizations, can be also adopted for a Social LMS with
a different look. The Kirkpatrick-Philips model is de-
fined by 5 levels that are: Reaction, Learning, Behav-
ior, Results, and ROI. In this paper, novel key perfor-
mance indicators for each Kirkpatrick-Philips’s level
are defined in order to evaluate the student’s academic
improvements through the Social LMS. It is impor-
tant to take into account that each role is in need of
different information in order to improve. A general
model of interactions among these subjects is beyond
the scope of this paper and pertains more to the so-
cial studies, however we want to provide tools which
help to give quantitative assessments. At the moment,
this paper focuses the work on students, but we are
planning to extend our model on the other subjects.
The paper is organized as follows. Section 2
presents the revised Kirckpatrick-Philips models for
Social LMS, Section 3 defines the metrics for each
new Kirckpatrick-Philips’s level, Section 4 introduces
how the metrics can be applied to the forum and chat
room social components, Section 5 gives an insight
on how a dashboard for students can be defined that
considers the new metrics. Finally, in Section 6 some
conclusions and future works are stated.
2 THE KIRCKPATRICK-PHILIPS
MODEL FOR A SOCIAL LMS
The classic Kirkpatrick-Philips model (KP) (New-
strom, 1995; Phillips and Phillips, 2003; Kirkpatrick
and Kirkpatrick, 2010) is widely used to evaluate the
quality of a training for companies as a benchmark
for learning assessment (Tour et al., 2014). Accord-
ing to the KP there are 5 levels which are used to eval-
uate the whole learning process: Reaction, Learning,
Behavior, Results and Return on Investment (ROI),
respectively. Summarizing, Reaction is an indicator
which allows to understand how the training was re-
ceived by the participants. It deals with impressions
and tastes regarding the participants - Did they like
it? How was the environment? Was the content rele-
vant? Although a positive reaction does not guarantee
learning, a negative reaction almost certainly reduces
its possibility. Learning refers to the idea of assess-
ing how much of the information which was presented
has been understood and retained by the participants
of the training. If possible, participants take the test
or assessment before the training (pretest) and after
training (post test) to determine the amount of learn-
ing that has occurred. In a company, however, the
quality of the work after a training is expected to be
better than before, this quantity is measured in the Be-
havior level. The evaluation issue, at this level, at-
tempts to answer questions such as - Are the newly
acquired skills, knowledge, or attitude being used in
the everyday environment of the learner? How did
the performance change due to the training provided?
For many trainers this level represents the best assess-
ment of a program’s effectiveness. It is difficult to
find a correct metric to measure the Behavior and its
time evolution in a company, while in a school the
time line is more strict and this can help. A final as-
sessment on the training comprising all the parts just
mentioned is necessary, in the KP model this is usu-
ally referred to as Results. Good results are achieved
if some indicators are improved in the organization
such as the increased efficiency, decreased costs, in-
crease revenue, improved quality, etc. The ROI in-
dicator clarifies if the training was beneficial to the
company once its cost is taken into account, with the
objective that the effect should be worth the cost. Are
we achieving a reasonable return on investment? The
ROI formula (Phillips and Phillips, 2003) is calcu-
lated as ROI = (Benefit −Cost)/Cost∗ 100.
Companies use the KP model to assess the invest-
ment in organizational learning and development al-
though from the literature it emerges a clear difficulty
in measuring with suited metrics the 5 levels just de-
scribed. It is rarely possible to have data that allow to
measure the effectiveness of each level by considering
the evaluations of the tangible and intangible benefits
in relation with the results of the investment as de-
scribed in Section 1. Due to these problems, in (Tour
et al., 2014) a complementary approach for enterprise
training program management is proposed with the
intent to overcome the barriers that companies can