Expanding Strategy of Tourism Industry based on Knowledge
Economy
Wang Jinchao
College of Chinese Medicinal Materials, Jilin Agricultural University, Changchun, Jilin, 130118, China
Keywords: Knowledge Economy, Tourism Industry, Expansion, Strategy.
Abstract: As an important concept in modern society, knowledge economy has important significance and value for
Chinese tourism industry. The combination of Chinese tourism industry and knowledge economy can
further optimize the structure of tourism industry. Therefore, tourism service and products of tourism
industry should be more educated under the background of knowledge economy era. Meanwhile, industry
penetration should be promoted with blurry industry boundary, thus laying important basis for sustainable
development of tourism industry.
1 INTRODUCTION
From theoretical viewpoint, the concept of
“knowledge economy” and its clarification have very
important significance for the development of the
world. “Knowledge economy” is related with
information technology, especially with revolution of
industrial production technology brought by
advanced technology. Thus, it can improve labor
productivity of the society. Moreover, as a traditional
industry, tourism industry has certain vitality. With
improvement of Chinese living standards, more
people are willing to pay relevant fees of tourism
industry. The reason is because modern people have
higher requirements for spiritual life. The travel
demand and desire plays an important role in
promoting the development of tourism industry.
Knowledge economy is an important means of
tourism development. It can be used as important
technical support and platform of sustainable
development of tourism industry in the new period.
More people will be attracted to contribute to
consumption of tourism products, thus obtaining
more support of tourism industry. Knowledge
economy can provide demands for market analysis
and research of tourism industry. Thus, specific trend
of market development can be grasped, providing
support for positioning and development of tourism
industry.
2 INFLUENCING STRATEGIES
OF KNOWLEDGE ECONOMY
FOR EXPANSION OF TOURISM
INDUSTRY
There are two ways for tourism industry to expand
its own economic development model. The first is
the input of various production factors. For example,
investment of labor or capital can better promote
expansion of tourism industry scale. The second is
accumulation of various production factors, thus
improving overall efficiency of production factors
through scientific and technological innovation.
Actually, if the relatively scarce production factors
are excessively inputted, then the industry itself may
generate marginal effect. Intensive input of
production factors input cannot enhance the capacity
of sustainable development of Chinese tourism
industry. Therefore, tourism industry should be
transformed toward intensive development.
Investment of factors or capital should be converted
to scientific knowledge promotion, driving
knowledge-based development of tourism industry
as well as formation of benign knowledge economy.
Knowledge economy is an important economic
model based on continual knowledge innovation.
Currently, knowledge economy, as a new mode of
the era, has made great impacts on industrial cluster.
Thus, adjustment and reform have also been
conducted in tourism industry. The exploration of
influencing pattern of knowledge economy for
tourism industry development has important
practical significance.
183
Jinchao W.
Expanding Strategy of Tourism Industry based on Knowledge Economy.
DOI: 10.5220/0006021701830186
In Proceedings of the Information Science and Management Engineering III (ISME 2015), pages 183-186
ISBN: 978-989-758-163-2
Copyright
c
 2015 by SCITEPRESS – Science and Technology Publications, Lda. All rights reserved
183

2.1 Optimizing Quality of Tourism
Products
Scientific and cultural knowledge is injected into
tourism industry, thus promoting quality of tourism
products manufactured by tourism industry. Tourism
product is essentially a kind of tourism service with
diversified forms and intangible shape, so the effect
of knowledge input will be more obvious. As an
important component of tourism product, tourism
service has higher demand for scientific and cultural
knowledge. More input of technology as well as
scientific and cultural knowledge provides great
supports and benefits for improving standard of
tourism service. For example, if the most popular
travel service—tourist hotel reservation service—
adopts traditional forms such as telephone
reservation, then it requires more time and
manpower; but if electronic computer technology is
used, travelers can place orders on the Internet by
themselves, or they can carry out payment in
advance to live in hotels conveniently. Therefore,
wide application of scientific and technological
knowledge can provide more convenient service for
arrangements of schedules and tickets, thus
prompting the rapidity and optimization of service.
In addition, elements of scientific and cultural
knowledge can increase the attraction of tourism
products. For example, some newly-established
artificial parks add modern information technology,
thus enhancing cultural content of the park. Some
natural landscapes can attract more tourists with
artificial lighting and graphic design. Therefore,
tourism products can be further optimized by the
interference of knowledge economy. Especially,
scientific and cultural knowledge provides more
expressive force and artistic quality for monotonous
tourism products. More potential consumers of
tourism products will be attracted, enhancing the
strength of sustainable development for tourist
products.
2.2 Further Guiding Tourism Demand
Knowledge elements have positive impacts on
tourism products and services. Meanwhile,
knowledge plays a important guiding role in
consumers' tourism demand for tourism products.
Quantization of tourism demand is closely related
with the form of knowledge economy. For economic
model of tourism, injection of scientific and cultural
knowledge as well as technology is positively
correlated with tourism demand. Namely, the
increase of knowledge elements plays a positive role
in promoting tourism demand. For example,
technology of sound and light optimizes the layout of
tourist attractions to attract more visitors. From the
development of tourism demand, operators of
tourism industry use various means to more quickly
capture relevant information with the current
development of information technology. Then the
information was finally integrated and published to
the Internet, guiding tourists to join in consumption
of tourism products. This excavation and formation
of potential market has important strategic value and
significance, because it drives tourism demand to
stimulate tourism market. The main content of
traditional consumption demand of tourism is
sightseeing, but it has gradually presented diversified
development. More tourism operators will select
different forms of tourism consumption to make the
whole travel demand possess more knowledge and
vitality, thus stimulating tourism consumption at
broader range.
2.3 Generating Innovation Effect on
Tourism Industry
The internal structure of tourism industry can be
better optimized by knowledge economy, thus
promoting innovation effect of elements within
tourism industry. Innovation is always an important
issue for the development of every industry, while
knowledge economy is closely linked with this
important development model. Knowledge economy
can use latest scientific and technical approaches—
especially using new computer technology of
information age—to promote network digitization of
services and products in industrial architecture. Thus,
tourism industry can absorb more innovative
elements from knowledge economy. Tourism
industry is generated through long-time
accumulation of human spiritual civilization.
However, it is restricted by the time elements,
especially by people's growing material and cultural
needs for tourism industry. Therefore, it is very
necessary for tourism industry to be optimized and
upgraded through knowledge economy. Knowledge
economy can promote optimization and upgrading of
tourism products and service, further providing
systematic resources for further development of
tourism industry. For example, tourism resources of
property management can be systematically
integrated with Internet technology—issues in
different stages of tourism industry can be solved in
one stop though Internet technology. Once tourists
decide to reschedule the travel itinerary for special
reasons, they do not need to call different service
telephones of travel companies and airlines. Instead,
tourists can realize one-stop rescheduling through the
Internet or a general service call. Thus, daily
management and operation forms of tourism
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enterprises can be innovated to save lots of
manpower and material resources.
Therefore, knowledge economy provides
intelligence support for sustainable development of
tourism industry. Various tourism resources can be
full used within knowledge economy. Especially,
depletion of tourism resources can be avoided with
scientific knowledge. For example, some natural
scenic adopts scientific protection for limestone
stalactites and culture heritage against corrosive
effects of acid rain. Scientific protection ensures
sustainable use and development of tourism
resources. In addition, scientific management of
tourism industry contributes to development of
tourism industry.
3 ANALYSIS ON SUSTAINABLE
DEVELOPMENT OF TOURISM
INDUSTRY BASED ON
KNOWLEDGE ECONOMY
Knowledge economy includes many aspects, such as
departments or products of knowledge-class
production. In fact, tourism industry has lots of
development advantages in the era of knowledge
economy. Especially, development of tertiary
industry is more focused by government, thus
providing broad prospects for industrial development
of tourism industry. Moreover, tourism industry has
great development potential in the future, creating
more industrial value. Surrounding satellite
industries can be driven with generating more
employments. Therefore, tourism industry should
make use of characteristics of knowledge economy
to obtain broader space for survival and
development. This is one of critical growth point of
industries and economy in knowledge economy era.
3.1 Combining Industrial Penetration
Effect of Knowledge Economy
The combination of tourism industry with electronic
information technology has become increasingly
close in the new era. Moreover, as a relatively
independent industry, tourism industry is not entirely
influenced by the primary or secondary industry.
However, it is objectively linked with the two major
industries. Especially under influence of knowledge
economy, tourism industry gradually presents
penetration effects on other industries. In other
words, tourism industry itself has presented
industrial optimization effect, while the primary and
secondary industry is an important basic material
support for tourism industry.
For example, sightseeing agriculture of primary
industry has become a penetration paradigm of
tourism industry. Through development of
sightseeing agriculture, more people can enjoy
physical and mental relaxation of agricultural
production though this platform. Tourists are
allowed for painting or shooting. Therefore,
sightseeing agriculture is a tourism industry model of
penetration. Sightseeing cannot satisfy the demand
of modern tourists for tourism products. Farming can
help tourists achieve the purpose of physical
exercise, promoting to form green tourism industry
model.
The combination of tourism industry with
secondary industry penetration is another kind of
paradigm. The penetration combination between
industrial production and tourism industry is not a
simple sum of two industrial models. Instead, people
are allowed to experience the charm of modern
productive forces. Currently, many modern
production plants open some production workshops
for tourists to feel unique charm of industrial
production. Especially, the high-speed production
mode driven by advanced technology enhances
attraction of tourist industry.
3.2 Boundary Fuzzification and System
Construction of Knowledge-based
Tourism Industry
Industry development generally presents unique
historical changes, especially when the industry is
combined with productivity of the era. With further
development of modern information technology,
knowledge-intensive economic model will generate
innovative effects on tourism industry. The most
obvious effect is boundary fuzzification of tourism
industry. Industrial boundary actually restricts
development of modern tourism industry. Therefore,
traditional industrial business thought should be
broken, not limited to division patterns of the
primary or secondary industry. Tourism industry
should go deep into the market to promote
optimization of its structure. For the development of
tourism industry, more scientific knowledge
connotation should be added to tourism industry
structure. Diversification of tourism products and
services will be ultimately achieved with increasing
level of science and knowledge. Industry's self-
innovation has some limitations, thus diverse supply
of tourism industry should be formed in innovation
process, taking knowledge as an important safeguard
of tourism industry.
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4 CONCLUSIONS
In the 1990s, international researchers proposed the
concept of knowledge economy. It mainly consists of
two aspects as follows. The first is positive impact
on operation of social economy through knowledge.
Its focus is to deconstruct traditional mode of
economic production through knowledge, namely
positioning traditional industries using scientific and
technological ways. The second is new influence on
traditional industries brought by new technologies of
knowledge economy era, especially by information
technology. Therefore, the core of current
development of tourism industry should be grasped
to promote knowledgeable tourism products and
services. The optimization and upgrading of
industrial structure should be promoted based on
knowledge economy, eventually forming important
impetus for national economic development of the
new era. Meanwhile, knowledge economy makes
contribution to prosperity and development of
socialist market economy, providing space for
sustainable development of tourism industry.
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