Cadenza: The Evolution of a Digital Music Education Tool
Rena Upitis
1
and Philip C. Abrami
2
1
Faculty of Education, Queen’s University, Kingston, Ontario, Canada
2
Centre for the Study of Learning and Performance, Concordia University, Montreal, Québec, Canada
Keywords: Music, Self-regulation, Technology Transfer.
Abstract: This paper describes the evolution of Cadenza, a digital music tool designed to inspire and assist students with
practising between music lessons. Cadenza was developed using an evidence-based research and design
model, supported by funding for both the research and software design. The focus of the present case study is
on how Cadenza has continued to thrive after the research funding period ended, through a community-based
not-for-profit organizational structure housed within the auspices of the host research institution. In an era
where technology transfer has become a goal for many post-secondary institutions, this case study illuminates
both the advantages and pitfalls of creating a start-up enterprise under the umbrella of an established university.
1 INTRODUCTION
Digital tools for music teaching and learning can
enrich and even transform students’ musical worlds.
There is extraordinary potential for music technology
to engage students in their musical practice, link them
to their teachers and musician peers, and help them
develop the kinds of habits they need to make music
for the duration of their lives (Gouzouasis and Bakan,
2011; Ruthmann and Mantie, 2017). Further, digital
tools and online communities have the potential to
help teachers form collaborative professional
networks (Burnard, 2007; Savage, 2017) which is of
considerable importance in a profession that is largely
unregulated and has been identified as being marked
by professional isolation (Feldman, 2010).
But using digital tools, especially where the aim
is to develop self-regulated musicians, is not without
challenges. The tools themselves need to be powerful
and appealing in a sustained waythey need to do
much more than engage the students initially, only to
be dropped for the next tool or app that comes along.
The teachers using the tools also need to have
technological and pedagogical savvy, or at least the
willingness to learn, in order for such tools to be
effective. And the tools also need to continue to
evolve and develop, in a sustained manner, in order
to continually improve the teaching and learning
environments in which they are used.
With these considerations in mind, in this paper
we describe a digital tool that was expressly designed
for the independent music studio. The evolution of the
development of this tool, based on an evidence-based
research approach and the self-regulation learning
theory, is also described. Next, we discuss how this
iterative evolution, based on research findings, was
transitioned to a new university-based organizational
structure, allowing for the continual evolution of the
technologies once the formal funding for research and
development ended.
2 LITERATURE
In many countries, world-wide, where the Western
musical canon prevails, millions of young people take
weekly music lessons from independent or studio
music teachers, often in addition to their school music
instruction. In Canada alone, it is estimated that over
2 million students are involved in this particular form
of music education annually (Upitis and Smithrim,
2002). Increasingly, these students are using digital
music technologies to support their music teaching
and learning, some of which have been designed with
the explicit aim of developing independent self-
regulating lifelong musicians (Upitis et al., 2013).
2.1 Developing Self-regulated Learners
A vast array of studies has demonstrated that learning
is more enduring and effective when students take
control over their learning through processes of self-
Upitis, R. and Abrami, P.
Cadenza: The Evolution of a Digital Music Education Tool.
DOI: 10.5220/0007704201610168
In Proceedings of the 11th International Conference on Computer Supported Education (CSEDU 2019), pages 161-168
ISBN: 978-989-758-367-4
Copyright
c
2019 by SCITEPRESS Science and Technology Publications, Lda. All rights reserved
161
regulation (Dignath et al., 2008; Zimmerman, 2011).
Zimmerman’s self-regulated learning model defines
self-regulated learning (SRL) as an incremental
process, where self-generated thoughts, feelings, and
actions are planned and adapted to achieve personal
learning goals. At the beginning, novice learners
require a considerable amount of scaffolding and
social support to emulate expert learners. Over time,
learners develop forms of scaffolded self-control, and
ultimately, self-regulation. Zimmerman (2011)
claimed that fully self-regulated learners continually
engage in an iterative three-phase cyclical process
comprised of forethought, performance/volitional
control, and self-reflection. These phases are
interactive and comprise a wide array of cognitive,
social, and motivational variables.
2.1.1 Forethought
The self-regulatory cycle begins with the forethought
phase (Zimmerman, 2011), which involves task
analysis and self-motivational beliefs. Goal setting
and strategic planning are part of task analysis, while
self-motivational beliefs encompass self-efficacy
beliefs, expectations in terms of outcomes, and the
intrinsic value placed on the learning. Goal setting
and strategic planning often take place in music
lessons with the teacher’s guidance (McPherson et al.,
2012).
2.1.2 Performance
Performance/volitional control refers to the activities
that learners undertake to describe and reach their
goals (Zimmerman, 2011). These processes might
include self-instruction, imagery, attention focusing,
and various specific task strategies to help ensure that
music practice sessions, between lessons, are efficient
and effective.
2.1.3 Self-reflection
In the third phase, learners engage in a process of self-
reflection, made up of self-judgment and self-reaction
(Zimmerman, 2011). Self-judgment involves an
evaluation of the learning activities and causal
attribution, where learners ascribe reasons for their
successes or failures, as well as factors that they can
address in the next phase of their learning
(McPherson and Renwick, 2011). The process of self-
reaction includes affective responses to the learning,
which can be adaptive or otherwise, thus influencing
the student’s development, both as a musician and as
a self-regulated learner.
2.2 Self-regulation, Music Learning,
and Digital Tools
Intense commitment is required to learn an
instrument, and it can be extraordinarily difficult to
sustain such commitment over extended periods of
time. Self-regulation holds promise as a way of
ensuring that learners develop the processes persist
with music study over many years (McPherson et al.,
2012; Varela et al., 2016).
Self-regulation is of particular importance during
the time between music lessons. While the lesson
setting consists primarily of the teacher responding to
and directing the singing or playing of the student, the
practice setting involves the student managing and
responding to his or her own singing or playing.
Students who become long-term and independent
musicians do so as a result of developing effective
habits of self-regulation (McPherson and
Zimmerman, 2011) including deliberate and effective
practice strategies (Hallam et al., 2018). Deliberate
practising involves the identification of goals,
receiving meaningful feedback through a supportive
social network, and having opportunities for mindful
repetition (Hallam et al., 2018). This kind of
deliberate practising does not come easily for many
students, and teachers use a variety of methods to
support their students between lessons (Pike, 2017;
Upitis et al., 2015).
Further, as the student implements what has been
learned at the lesson, he or she must be able to assess
whether the practising is leading to the desired
outcomes (Pike, 2017; Hallam et al., 2018). This type
of critical reflection can be difficult, as students are
required to simultaneously produce sounds and
reflect on the sounds that they produce.
Consequently, students may rely on parental
oversight, along with practice aids developed by their
teachers (Upitis et al., 2013; Upitis et al., 2015).
Students may also use digital resources to ensure that
their practice sessions are enjoyable and productive
(Partii, 2014; Savage, 2017).
2.2.1 Cadenza
Cadenza is a web-based practice tool designed on the
model of self-regulated learning. It was designed to
motivate and guide students to take responsibility for
their practising and overall music learning. In
accordance with self-regulated learning theory,
Cadenza provides the scaffolding required for
students to become self-regulated musicians by
providing features that support forethought, volitional
control, and self-reflectionthe three pillars that
CSEDU 2019 - 11th International Conference on Computer Supported Education
162
mark the self-regulated learning cycle (Zimmerman,
2011). There is a teacher version of Cadenza as well,
which enables teachers to streamline their record-
keeping, by quickly accessing information on
particular students or locating past lessons. The
teacher can also create group lessons, so that tasks
that are common to several students can be easily
shared, without needing to re-invent or re-type those
common tasks.
Students are encouraged to set goals, with the
guidance of their teacher(s), and during the lesson, the
teacher records the strategies that students can use to
achieve those goals. These strategies are contained
both in the task descriptions as well as in a nuanced
check-list feature, where teachers and students
together negotiate the volitional stage of their
learning. Using this sophisticated check-list feature,
the teacher can specify, for example, the total number
of repetitions for a given task, the number of correct
repetitions, or the length of time to devote to a task
for each practice session. The student then refers to
the lesson plan during the practice sessions, recalling
the directions given by the teacher during the lesson.
Cadenza tracks targets and goals as the week
progresses, and the teacher can see student progress
and check on particular aspects of practice sessions
when notified by the student.
Figure 1: Cadenza Lesson Student View.
Students and teachers can create, archive, and
display work by writing text, or uploading text, audio,
video, links, and images on either the teacher or
student version of Cadenza. Finally, students are
invited to reflect on their work to assist them in
planning for the next learning cycle. The reflection
features also enable teachers to comment on student
work in dynamic ways. One of the sharing features is
a video annotation tool, where students can upload a
sample of their playing and receive feedback from
their teacher before the following lesson. Online
teaching materials support teachers using Cadenza,
and workshops and webinars are conducted regularly
to help teachers use Cadenza effectively in their
studios. Cadenza also supports communication
between teachers and students during the week, so
that teachers are aware of the work that students have
completed between lessons, and students can seek
help as required.
2.2.2 Developing Cadenza
Cadenza is one of four digital music tools developed
by the Music Tool Suite project, a multi-institutional
partnership that was first established in 2010. The
partnership was initially comprised of a Canadian
team of researchers, studio teachers, curriculum
developers, and software designers from Queen’s
University, the Centre for the Study of Learning and
Performance (CSLP) at Concordia University, and
The Royal Conservatory of Music (until February
2017). In 2017 two new institutions joined the
partnership, the Canadian Coalition for Music
Education, a national advocacy and education group,
as well as the UK based Curious Piano Teachers, an
online professional development organization
supporting piano pedagogy.
Cadenza was created over many years using an
evidence-based approach to software design and
development, an approach that was consonant with
our university-based project. Since the development
of Cadenza was supported by several substantial
research grants, including a Canadian Social Sciences
and Humanities Research Council Partnership Grant,
the development of Cadenza and other related tools
benefited from considerable research in its evolution.
This meant that the research and development took
place in a more measured way than the fast-paced
development that characterizes the protocol of
continuous software engineering that takes place
outside of the academy (Avila et al., 2017; Fitzgerald
and Stol, 2017). However, in 2018, an outside
developer was also hired to continue development of
Cadenza, leading to the most recent release (V. 3) in
October of 2018, and thus, Cadenza, while initially
developed using an evidence-based university led
research model, is now evolving through an agile
industry approach as it transitions from its research
base to a not-for-profit organizational structure.
Cadenza was first released in April 2016 and was
made available without charge. Another tool in the
Music Tool Suite is Notemaker, an iOS app first
released in December 2015. It is an effective tool for
making real-time comments on video and audio
recordings, sharing the same type of functionality as
the video annotator in Cadenza. A third tool in the
Cadenza: The Evolution of a Digital Music Education Tool
163
suite, DREAM (Digital Resource Exchange About
Music) was initially released in September 2014 and
was designed to provide teachers easy access to
digital resources related to music education. DREAM
is no longer supported, as the project does not have
the resources to continue to curate the site. Finally,
iSCORE, a web-based practice and communication
tool, was released in 2012 and re-released in 2013. It
continues to available in both English and French and
has a limited number of users in Canada and Europe.
All of these tools are supported by instructional
videos to help teachers, parents, and students
implement them effectively at home and in the music
studio. Videos can be accessed through our website
(www.musictoolsuite.ca) or on our YouTube
channel.
2.3 Post-development: What Next?
It is not uncommon for academic research projects to
wind down completely when the funding period ends.
As a result, a number of universities have recently
developed structures to increase the likelihood of the
commercialization of research activity through the
spinoff of new companies (Fitzgerald and Stol, 2017;
O’Shea et al., 2007). The host institution for the
Music Tool Suite project, Queen’s University, is one
of many universities that is now learning to adopt this
approach, devoting both financial and human
resources to knowledge mobilization and technology
transfer, as well as embedding supporting structures
into the university itself. The central purpose of this
paper is to describe the initial phases of the post-
development journey of the Cadenza tool.
3 METHODOLOGY
A case study methodology was used to characterize
the evolution of Cadenza from a university research
project to a social entrepreneurship start-up
community organization (Yin, 2017). The case study
was bounded by a 20-month time frame, beginning in
March of 2017. The organizations involved included
the founding universities (Concordia and Queen’s),
the newly acquired industry developer (Troon
Technologies), and the two new partnering
organizations (Canadian Coalition for Music
Education and Curious Piano Teachers). The research
was carried out in accordance with the Canadian Tri-
Council Policy Statement governing research with
human participants (Canadian Tri-Council Policy
Statement 2, 2010). Data sources included interviews
with key informants, reflective field notes of the first
author, meeting notes involving the various partners
and staff involved in the Cadenza transition, and
electronic surveys of teachers using Cadenza. Data
were coded according to standard protocols for
analysing qualitative data (Yin, 2017), and results
were grouped into six overarching themes, as
described in the section that follows.
4 RESULTS
The transition from a university research-based
project to a self-sustaining business enterprise has
resulted in a number of challenges as well as new
opportunities that were not previously available to the
project team. These challenges and opportunities are
delineated below under six major categories,
including a set of false starts which ultimately led to
the structure that has been adapted for Cadenza.
These include (a) identifying a suitable structure, (b)
legal documentation and operational logistics, (c)
finding an industry partner, (d) hiring a Project
Manager within the university structure, (e)
negotiating with senior university administration, and
(f) marketing and communications.
4.1 Organizational Structure
The first conceptual task in moving to a self-
sustaining enterprise was the identification of an
organizational and governance structure. To this end,
several avenues and approaches were explored
without success. These included but were not limited
to: (a) making pitches to start-up local companies, (b)
attempting to merge with another company that
created digital tools for music education, (c)
partnering with software and book publishers, (d)
identifying higher education music partners, such as
conservatories, to mobilize the software, (e) licensing
Cadenza to organizations in China (e.g., the Shanghai
Symphony Orchestra, based on an initiative
spearheaded and financed by the senior
administration of Concordia University), (f) creating
an open source structure, and (g) forming a new
company.
For various reasons, these routes were abandoned,
as it became clear after meetings and negotiations that
the fit was not ideal for promoting Cadenza.
Ultimately, at the suggestion of the Office of
Innovation, the founding partners along with the two
new partners determined that creating an open
community structure, housed as a not-for-profit
within the university, was the most likely avenue to
success. By housing what is essentially a small
CSEDU 2019 - 11th International Conference on Computer Supported Education
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business within the university, located at the Faculty
of Education where the research project was also
hosted, the Cadenza Community Project could take
advantage of university resources at a time when the
university was also interested in promoting this kind
of knowledge mobilizationa form of technology
transfer involving a type of social entrepreneurship.
4.2 Legal Documentation
Once the governance structure was determined,
namely, a self-governing Steering Committee made
up of the founding institutions as well as community
partners, the process of developing the legal
documentation began. Here we were aided by being
part of a university system, as the host university took
on the task of creating both the governance structure
as well as the contributor agreements, necessary to
acknowledge the past contributors of Cadenza and to
release any future claims on the tool. In addition, a
Research Amendment agreement needed to be
formulated between the two universities, in order to
move forward from the research-based structure to
the independent Cadenza Community Project. These
documents were first drafted in May of 2017. At the
time of writing the present paper, the documents had
not yet been signed by the two institutions but were
in the final stages of negotiation. Legal
documentation not only considered the issues
associated with intellectual property, but also any
future licensing arrangements that might be
undertaken, outside of the scope of the Community
Project itself.
In addition to the development of the legal
documents, there were a number of logistical issues
encountered on the financial side in terms of a
revenue-generating enterprise within the University
that was not part of an existing structure (e.g., tuition
for courses). Several issues were encountered and
resolved, including the integration of a payment
system for Cadenza that would involve credit card
payments, the creation of a tracking system for
banking, and the negotiation of a tax on revenue. The
University’s policy of a 40% tax on external revenue
was re-negotiated to 4% for the purposes of the
Cadenza Community Project.
4.3 Industry Partner
Early in the evolution of the Cadenza Community
Project, it became crucial to identify a new software
developer, outside of the university context. We were
aided by the Director of Partnerships and Innovation
at Queen’s University in identifying such a partner.
Troon Technologies began working on Cadenza in
April 2018, and delivered two new versions, the most
recent of which was released in October 2018. The
new versions feature a contemporary homepage and
login, replacing the functional but less appealing
university design (see Figure 2), as well as several
new types of functionality, including a feature to
allow the creation of group lessons and the addition
of the video annotation tool to the teacher view. These
changes, among others, have been embraced by our
student and teacher users.
Figure 2: Cadenza homepage.
The research literature suggests that industry
software development often from a lack of integration
of planning, development and implementation
(Fitzgerald and Stol, 2017). Researchers claim that
what can be a lack of integration in industry is further
complicated by problems in coordinating testing
timing of releases. These types of problems were not
encountered in our transition to Troon Technologies,
as we have not experienced any discontinuities
between development and deployment. That said,
there were several striking differences between
working with an industry partner and a university
partner in software development. For example, in our
experience, the university-based software
development excelled at the integration of planning,
development, and integration, but with the
consequence that releases were infrequent, an often a
year apart. Also, the ways in which the two
organizations approached needs assessment and
Cadenza: The Evolution of a Digital Music Education Tool
165
design, as well as debugging the penultimate versions
prior to release differed considerably. That said, the
combination of the two approaches has led to a
version of Cadenza that our users have embraced
wholeheartedly, as indicated by post-release survey
responses, the growth of new users, and the decrease
in user queries regarding technical and pedagogical
concerns.
4.4 Project Manager
The identification of a suitable Project Manager was
a relatively easy task, as one of the teacher advisors
who had been part of the Music Tool Suite since its
inception was both capable and willing to take on the
task. She was an ideal candidate, as she was already
extremely familiar with the tool, having helped guide
its development, and her large music studio practice
made her an ideal person to interface with the users
of Cadenza. In addition, as a music studio teacher, she
had considerable expertise in running a small
business, and this background has been essential to
the start-up of the Cadenza Community Project. At
the time of writing, the Project Manager had just
finished her fourth month in the position.
It proved to be more difficult to hire such a person
within the university staffing structure. Our Project
Manager, in fact, has assumed the duties of an
Executive Director, and would be named as such were
this organization to be housed outside of the confines
of the University. However, the moniker of Executive
Director has specialized meaning within the
University and could not be used in the present
situation. It remains to be seen whether the title of
Project Manager is properly understood outside of the
university context.
4.5 Senior University Administration
Several layers of university administration were
involved in the establishment of the Cadenza
Community Project. At the central level of
administration, there was both support and
encouragement in establishing the organization.
Senior staff from the Office of the Vice-Principal
(Research) devoted countless hours consulting with
the research team in order to make the transition. In
addition, the Dean of the Faculty of Education made
many tangible commitments to the project, including
the provision of office space as well as agreeing to
underwrite the project until August 31, 2021. This
agreement gave the Cadenza Community Project a
three-year window to show a profit and to begin to
create a reserve fund.
4.6 Marketing and Communications
An effective marketing plan will be essential to the
ultimate fate of the Cadenza Community Project. We
were able to identify an independent marketer to help
with the initial phases of the Cadenza Community
Project. The first six-week campaign was successful
by industry standards, as measured by organic growth
in terms of Facebook posts, the list of teachers
subscribing to the Cadenza mailing list, and the open
rates and click rates for newsletter items. In terms of
the latter, the open rates for our newsletters averaged
40% (industry standard 15.8%) and click rates
averaged 3.5% (industry standard 1.5%).
The organic Facebook reach is depicted in Figure
3. Analysis of Facebook users showed that audience
members who engaged with two or more posts a week
were most engaged by those posts that promised to
teach them something about their professionmusic
educationfor free. So, for example, posts about
how to set up a lesson using Cadenza were
particularly effective. Looking deeper at the posts, the
posts that showed images of the tool, used “how to”
language, and explained how the tool would help
teachers and students, resulted in the highest
engagement rates. The analysis of the campaign also
showed that diversity in post topics was crucial, as
well as the approach of addressing “pain points,” that
is, aspects of the profession that teachers found to be
particularly challenging.
Figure 3: Facebook Reach.
From the analysis of the first six-week marketing
campaign, it is predicted that the growth will be slow,
but consistent, with 300 teachers joining in the next
academic year on a base of 3,500 users. This growth
should be more than ample in terms of meeting our
revenue projections, where we require 50 subscribers
CSEDU 2019 - 11th International Conference on Computer Supported Education
166
in the first year for a break-even scenario. As with the
development of the Cadenza tool itself, we will
monitor the effectiveness of the marketing campaign
and make iterative adjustments accordingly.
5 CONCLUSIONS
The initial challenges involved in moving Cadenza
from a university research-based setting to a stand-
alone enterprise have been considerable. The
difficulties have been compounded by being the first
social entrepreneurship project in the Faculty of
Education: we expect that, if we are successful, future
groups will encounter fewer logistical difficulties,
given that the way will have been paved, at least in
part, by the Cadenza Community Project. There are
also the challenges associated with any start-up,
namely, learning to operate so that the enterprise
breaks even and continues to evolve so that further
developments to the initial products can be made and
new products can be developed. Given that at the time
of writing the Community Project was still in its
infancy, it is difficult to say whether the project will
take root and flourish. However, even the
documentation to date is of academic interest at the
very least: case studies such as this one can be fruitful
for business schools interested in analysing this
evolution of university-based entrepreneurship
enterprises. Ultimately, in the spirit of honouring the
research that went into the development of Cadenza,
attempting to make this new structure work feels like
a moral imperative, to honour not only the research
investment, but also, the dedication of the students,
parents, and teachers who invested so much in the
development of Cadenza.
ACKNOWLEDGEMENTS
The authors thank the music teachers who took part
in the research that was undertaken to develop
Cadenza and the other tools in the Music Tool Suite,
as well as the team members of the Music Tool Suite
and the Cadenza Community Project. This work was
supported by a partnership grant from the Social
Sciences and Humanities Research Council of
Canada (SSHRC), the Canada Foundation for
Innovation (CFI), the Centre for the Study of
Learning and Performance at Concordia University,
and Queen’s University. Special thanks to the Office
of Partnerships and Innovation at Queen’s University.
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