Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship Acronym: GC-BME 2017 Event held on: August 9-9, 2017, in Surabaya, Indonesia Editors: Ade Gafar Abdullah , Ratih Hurriyati and Asep Bayu Dani Nandiyanto Affiliation: Universitas Pendidikan Indonesia, Indonesia ISBN: 978-989-758-333-9