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Authors: Giuliano Armano ; Alessandro Giuliani and Eloisa Vargiu

Affiliation: University of Cagliari, Italy

Keyword(s): Contextual advertising, Recommender systems, Information filtering.

Related Ontology Subjects/Areas/Topics: Artificial Intelligence ; Concept Mining ; Knowledge Discovery and Information Retrieval ; Knowledge-Based Systems ; Symbolic Systems ; User Profiling and Recommender Systems

Abstract: This paper focuses on Contextual Advertising, which is devoted to display commercial ads within the content of third-party Web pages. In the literature, several approaches estimate the relevance of an ad based only on syntactic approaches. However, these approaches may lead to the choice of a remarkable number of irrelevant ads. In order to solve these drawbacks, solutions that combine a semantic phase with a syntactic phase have been proposed. Framed within this approach, we propose an approach that uses to a semantic network able to supply commonsense knowledge. To this end, we developed and implemented a system that uses the ConceptNet 3 database. To our best knowledge this is the first attempt to use information provided by ConceptNet in the field of Contextual Advertising. Several experiments have been performed aimed at comparing the proposed system with a state-of-the-art system. Preliminary results show that the proposed system performs better.

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Paper citation in several formats:
Armano, G.; Giuliani, A. and Vargiu, E. (2011). SEMANTIC ENRICHMENT OF CONTEXTUAL ADVERTISING BY USING CONCEPTS. In Proceedings of the International Conference on Knowledge Discovery and Information Retrieval (IC3K 2011) - KDIR; ISBN 978-989-8425-79-9; ISSN 2184-3228, SciTePress, pages 224-229. DOI: 10.5220/0003657502320237

@conference{kdir11,
author={Giuliano Armano. and Alessandro Giuliani. and Eloisa Vargiu.},
title={SEMANTIC ENRICHMENT OF CONTEXTUAL ADVERTISING BY USING CONCEPTS},
booktitle={Proceedings of the International Conference on Knowledge Discovery and Information Retrieval (IC3K 2011) - KDIR},
year={2011},
pages={224-229},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003657502320237},
isbn={978-989-8425-79-9},
issn={2184-3228},
}

TY - CONF

JO - Proceedings of the International Conference on Knowledge Discovery and Information Retrieval (IC3K 2011) - KDIR
TI - SEMANTIC ENRICHMENT OF CONTEXTUAL ADVERTISING BY USING CONCEPTS
SN - 978-989-8425-79-9
IS - 2184-3228
AU - Armano, G.
AU - Giuliani, A.
AU - Vargiu, E.
PY - 2011
SP - 224
EP - 229
DO - 10.5220/0003657502320237
PB - SciTePress

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