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Authors: Laddawan Kaewkitipong 1 ; Charlie Chen 2 and Peter Ractham 1

Affiliations: 1 Laddawan Kaewkitipong, Thailand ; 2 Appalachian State University, United States

Keyword(s): Social Media, Field Trips, Continuance Intention, User Satisfaction.

Related Ontology Subjects/Areas/Topics: Applications ; e-Business ; Education/Learning ; Enterprise Information Systems

Abstract: A well-designed field trip can promote active learning and reinforce classroom materials (Kisiel, 2006). Few studies examine the potential of using social media to enhance IS field trip experiences by promoting active and collaborative learning. One major barrier to the exploitation of this potential is the adoption of social media by students as a learning tool to enhance field trip experiences. Therefore, the first and foremost task is to understand the motivation and satisfaction of students with the use of social media to enhance IS field trip. The research set to understand factors that could help increase students’ satisfaction with the use of social media to enhance IS fieldtrip and an intention to continue to do so in future field trips. The research shows that to help increase user satisfaction with the use of social media to enhance field trip study and an intention to do so, course instructors should ensure that students perceive the use of social media for enhancing field trip study as effortless, useful, and well used and accepted by their peers. Future research may further study how we should incorporate the use of social media to better enhance the field trip learning performance. (More)

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Paper citation in several formats:
Kaewkitipong, L.; Chen, C. and Ractham, P. (2014). The Use of Social Media to Enrich Information Systems Field Trip Experiences. In Proceedings of the 11th International Conference on e-Business (ICETE 2014) - ICE-B; ISBN 978-989-758-043-7, SciTePress, pages 14-21. DOI: 10.5220/0005122600140021

@conference{ice-b14,
author={Laddawan Kaewkitipong. and Charlie Chen. and Peter Ractham.},
title={The Use of Social Media to Enrich Information Systems Field Trip Experiences},
booktitle={Proceedings of the 11th International Conference on e-Business (ICETE 2014) - ICE-B},
year={2014},
pages={14-21},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005122600140021},
isbn={978-989-758-043-7},
}

TY - CONF

JO - Proceedings of the 11th International Conference on e-Business (ICETE 2014) - ICE-B
TI - The Use of Social Media to Enrich Information Systems Field Trip Experiences
SN - 978-989-758-043-7
AU - Kaewkitipong, L.
AU - Chen, C.
AU - Ractham, P.
PY - 2014
SP - 14
EP - 21
DO - 10.5220/0005122600140021
PB - SciTePress

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