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Authors: Máirtín O'Droma 1 ; Ivan Ganchev 1 ; Nikola Nikolov 1 ; 2 and Paul Flynn 1

Affiliations: 1 Telecommunications Research Centre, University of Limerick, Ireland ; 2 Department of Computer Sciense and Information Systems,University of Limerick, Ireland

Keyword(s): Ubiquitous Consumer Wireless World (UCWW), Next Generation Networks (NGN), Wireless Billboard Channel (WBC), Advertisement, Discovery and Association (ADA), Abstract Syntax Notation v.1 (ASN.1), Wireless Services, Context Awareness, Always Best Connected

Abstract: A wireless solution for context- and service-awareness in mobile communications is the theme of this paper. Respecting mobile users’ desire for minimal intrusion of unsolicited advertisements, here we show how the novel push-advertisement technology and medium of ‘wireless billboard channels’ (WBCs) could be employed by service providers to broadcast advertisements of their wireless services to mobile terminals. While the word ‘billboard’ here seems to hint at in-your-face intrusiveness, in fact the service functions in the background in a near-transparent un-intrusive manner to the user. When combined with user-driven, dynamic, smart user-profile functionality, inclusive of smart optimisation of current user’s ‘always best connected and best served’ (ABC&S) policies, the system has the potential to provide an effective, pro-active, wireless-based, context-aware and service-aware infrastructure. The exposition here includes detailed descriptions of the WBC concept, its associated adv ertisement, discovery and association (ADA) functionality, full technical details of the WBC advertisement service description techniques, formats and attributes, and operational aspects, such as the WBC bit stream structure. It also includes discussion of algorithmic approaches towards optimising smart user profile functionality on mobile terminal which will drive the ABC&S decision-making in ways matched especially to the user needs, in particular those schemes utilising Personalised Information Retrieval (PIR) systems. (More)

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Paper citation in several formats:
O'Droma, M.; Ganchev, I.; Nikolov, N. and Flynn, P. (2012). A MINIMALLY INTRUSIVE WIRELESS SOLUTION FOR CONTEXT- AND SERVICE AWARENESS ENABLEMENT IN MOBILE COMMUNICATIONS. In Proceedings of the First International Conference on Telecommunications and Remote Sensing - ICTRS; ISBN 978-989-8565-28-0, SciTePress, pages 118-128. DOI: 10.5220/0005414901180128

@conference{ictrs12,
author={Máirtín O'Droma. and Ivan Ganchev. and Nikola Nikolov. and Paul Flynn.},
title={A MINIMALLY INTRUSIVE WIRELESS SOLUTION FOR CONTEXT- AND SERVICE AWARENESS ENABLEMENT IN MOBILE COMMUNICATIONS},
booktitle={Proceedings of the First International Conference on Telecommunications and Remote Sensing - ICTRS},
year={2012},
pages={118-128},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005414901180128},
isbn={978-989-8565-28-0},
}

TY - CONF

JO - Proceedings of the First International Conference on Telecommunications and Remote Sensing - ICTRS
TI - A MINIMALLY INTRUSIVE WIRELESS SOLUTION FOR CONTEXT- AND SERVICE AWARENESS ENABLEMENT IN MOBILE COMMUNICATIONS
SN - 978-989-8565-28-0
AU - O'Droma, M.
AU - Ganchev, I.
AU - Nikolov, N.
AU - Flynn, P.
PY - 2012
SP - 118
EP - 128
DO - 10.5220/0005414901180128
PB - SciTePress