Impact of Go Green on the Decision of Purchasing Bright Gas

Tugiyo

Research.Publish.Connect.

*Please fill out at least one Field. *Value must be an number!

Title:
ISBN:
Year:
Acronym:
Subject:

Advanced Search Proceedings Search

If you're looking for an exact phrase use quotation marks on text fields.

*Please fill out at least one Field.

Title:
Author:
Affiliation:
Subject:

Advanced Search Papers Search

If you're looking for an exact phrase use quotation marks on text fields.

*Please fill out at least one Field.

Name:
Affiliation:
Country:
Conference:
Subject:

Advanced Search Authors Search

If you're looking for an exact phrase use quotation marks on text fields.

*Please fill out at least one Field.

Name:
Country:
Subject:

Advanced Search Affiliations Search

If you're looking for an exact phrase use quotation marks on text fields.

Proceedings

Proceedings Search *Please fill out at least one Field. *Value must be an number!

Title:
ISBN:
Year:
Acronym:
Subject:

Advanced Search Proceedings Search

If you're looking for an exact phrase use quotation marks on text fields.

Papers

Papers Search *Please fill out at least one Field.

Title:
Author:
Affiliation:
Subject:

Advanced Search Papers Search

If you're looking for an exact phrase use quotation marks on text fields.

Authors

Authors Search *Please fill out at least one Field.

Name:
Affiliation:
Country:
Conference:
Subject:

Advanced Search Authors Search

If you're looking for an exact phrase use quotation marks on text fields.

Advanced Search

Paper

Impact of Go Green on the Decision of Purchasing Bright Gas

Topics: Marketing management

In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management ICBEEM - Volume 1, 102-108, 2019 , Yogyakarta, Indonesia

Author: Tugiyo

Affiliation: Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia

Keyword(s): Green Advertising, Green Brand, And Green Trust and Purchasing Decisions.

Abstract: This study was conducted to understand the Impact of Go Green on the Purchase Decision of Bright Gas. The more specific purpose of this study is the effect of green advertising, green brand, and green trust on purchasing decisions Bright Gas. The study was conducted on 150 respondents with a purposive sampling technique and analyzed using SPSS Version 13. The research results obtained that 1. Green advertising influences purchasing decisions., green brand influences purchasing decisions. And green trust influences purchasing decisions.

CC BY-NC-ND 4.0

Guest: Register as new SciTePress user now for free.

SciTePress user: please login.

My Papers

You are not signed in, therefore limits apply to your IP address 3.144.189.177

In the current month:

Recent papers: 100 available of 100 total

2⁺ years older papers: 200 available of 200 total

Paper citation in several formats:

Tugiyo. (2020). Impact of Go Green on the Decision of Purchasing Bright Gas. In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - ICBEEM; ISBN 978-989-758-471-8, SciTePress, pages 102-108. DOI: 10.5220/0009967101020108

@conference{icbeem20,
author={Tugiyo.},
title={Impact of Go Green on the Decision of Purchasing Bright Gas},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - ICBEEM},
year={2020},
pages={102-108},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009967101020108},
isbn={978-989-758-471-8},
}

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - ICBEEM
TI - Impact of Go Green on the Decision of Purchasing Bright Gas
SN - 978-989-758-471-8
AU - Tugiyo.
PY - 2020
SP - 102
EP - 108
DO - 10.5220/0009967101020108
PB - SciTePress