A TWO-PLAYER MODEL FOR THE SIMULTANEOUS LOCATION OF FRANCHISING SERVICES WITH PREFERENTIAL RIGHTS

Pedro Godinho; Joana Dias

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Paper

A TWO-PLAYER MODEL FOR THE SIMULTANEOUS LOCATION OF FRANCHISING SERVICES WITH PREFERENTIAL RIGHTS

Topics: Game Theory; Mathematical Modeling; Optimization

In Proceedings of the 1st International Conference on Operations Research and Enterprise Systems ICORES - Volume 1, 120-125, 2012 , Vilamoura, Algarve, Portugal

Authors: Pedro Godinho and Joana Dias

Affiliation: Universidade de Coimbra, Portugal

Keyword(s): Location problem, Competition, Simultaneous decisions, Game theory, Nash equilibrium.

Related Ontology Subjects/Areas/Topics: Artificial Intelligence ; Game Theory ; Knowledge Discovery and Information Retrieval ; Knowledge-Based Systems ; Mathematical Modeling ; Methodologies and Technologies ; Operational Research ; Optimization ; Symbolic Systems

Abstract: We consider the discrete location problems faced by two decision-makers, franchisees, that will have to simultaneously decide where to locate their own services (unsure about the decisions of one another). All services compete among themselves. At most one service can be located at each potential location. We consider that one of the decision-makers has preferential rights meaning that if both decision makers are interested in the same location, only to this decision-maker will be given the permission to open the service. We present a mathematical formulation and some conclusions based on computational results.

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Paper citation in several formats:

Godinho, P. and Dias, J. (2012). A TWO-PLAYER MODEL FOR THE SIMULTANEOUS LOCATION OF FRANCHISING SERVICES WITH PREFERENTIAL RIGHTS. In Proceedings of the 1st International Conference on Operations Research and Enterprise Systems - ICORES; ISBN 978-989-8425-97-3; ISSN 2184-4372, SciTePress, pages 120-125. DOI: 10.5220/0003717401200125

@conference{icores12,
author={Pedro Godinho. and Joana Dias.},
title={A TWO-PLAYER MODEL FOR THE SIMULTANEOUS LOCATION OF FRANCHISING SERVICES WITH PREFERENTIAL RIGHTS},
booktitle={Proceedings of the 1st International Conference on Operations Research and Enterprise Systems - ICORES},
year={2012},
pages={120-125},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003717401200125},
isbn={978-989-8425-97-3},
issn={2184-4372},
}

TY - CONF

JO - Proceedings of the 1st International Conference on Operations Research and Enterprise Systems - ICORES
TI - A TWO-PLAYER MODEL FOR THE SIMULTANEOUS LOCATION OF FRANCHISING SERVICES WITH PREFERENTIAL RIGHTS
SN - 978-989-8425-97-3
IS - 2184-4372
AU - Godinho, P.
AU - Dias, J.
PY - 2012
SP - 120
EP - 125
DO - 10.5220/0003717401200125
PB - SciTePress