The Microscopic Study of Business English’s Curriculum Design in Application-oriented Universities

Wu Zhengying

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Paper

The Microscopic Study of Business English’s Curriculum Design in Application-oriented Universities

In Proceedings of the Information Science and Management Engineering III ISME - Volume 1, 32-35, 2015 , Sanya, China

Author: Wu Zhengying

Affiliation: Anhui Sanlian College, China

Keyword(s): Application-oriented Universities, Curriculum Design, Language Module, Professional Module, Comprehensive Training Module.

Abstract: The application-oriented university, a type of higher education, is adapt to social development and the most promising and sensitive to reflect social improvement, and would be the main force of China's higher education. Business English is an important major for adaptation to market variations. This article studies the Business English’ s curriculum design in application-oriented universities from three aspects Language Module, Professional Module and Comprehensive Training Module, trying to provide an beneficial exploration of organic integration of “English” and “Business” for Business English in application-oriented universities.

CC BY-NC-ND 4.0

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Paper citation in several formats:

Zhengying, W. (2015). The Microscopic Study of Business English’s Curriculum Design in Application-oriented Universities. In Proceedings of the Information Science and Management Engineering III - ISME; ISBN 978-989-758-163-2, SciTePress, pages 32-35. DOI: 10.5220/0006018600320035

@conference{isme15,
author={Wu Zhengying.},
title={The Microscopic Study of Business English’s Curriculum Design in Application-oriented Universities},
booktitle={Proceedings of the Information Science and Management Engineering III - ISME},
year={2015},
pages={32-35},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006018600320035},
isbn={978-989-758-163-2},
}

TY - CONF

JO - Proceedings of the Information Science and Management Engineering III - ISME
TI - The Microscopic Study of Business English’s Curriculum Design in Application-oriented Universities
SN - 978-989-758-163-2
AU - Zhengying, W.
PY - 2015
SP - 32
EP - 35
DO - 10.5220/0006018600320035
PB - SciTePress