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Authors: Saira Ashir Zeeshan ; Yen Cheung and Helana Scheepers

Affiliation: Monash University, Australia

Keyword(s): Mobile-Commerce, Adoption, Factors, Case Study.

Related Ontology Subjects/Areas/Topics: Enterprise Information Systems ; Software Agents and Internet Computing ; Telecommunications ; Wireless and Mobile Computing ; Wireless and Mobile Technologies ; Wireless Information Networks and Systems

Abstract: In the last few years mobile-commerce (m-commerce) has evolved providing its users set of applications that provide greater communication and flexibility. As these m-commerce applications become popular, organizations are adopting them to provide these services to their customers. This paper explores the influencing factors involved in the adoption of m-commerce applications by organizations. The research question that is addressed in this paper is: What factors affect an organization’s decision to adopt m-commerce? In order to answer the research question a research model adapted from the framework presented by Wang and Cheung (2004) is proposed. The research model examines the influencing factors under three levels: organizational, environmental and managerial. A multiple case study approach is employed as a research method to validate the research model. Findings from this research enhance research in m-commerce as well as assist businesses to better plan their adoption of m-comm erce applications. (More)

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Paper citation in several formats:
Ashir Zeeshan, S.; Cheung, Y. and Scheepers, H. (2009). INFLUENCING FACTORS FOR THE ADOPTION OF m-COMMERCE APPLICATIONS - A Multiple Case Study. In Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 4: ICEIS; ISBN 978-989-8111-87-6; ISSN 2184-4992, SciTePress, pages 53-60. DOI: 10.5220/0001864300530060

@conference{iceis09,
author={Saira {Ashir Zeeshan}. and Yen Cheung. and Helana Scheepers.},
title={INFLUENCING FACTORS FOR THE ADOPTION OF m-COMMERCE APPLICATIONS - A Multiple Case Study},
booktitle={Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 4: ICEIS},
year={2009},
pages={53-60},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001864300530060},
isbn={978-989-8111-87-6},
issn={2184-4992},
}

TY - CONF

JO - Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 4: ICEIS
TI - INFLUENCING FACTORS FOR THE ADOPTION OF m-COMMERCE APPLICATIONS - A Multiple Case Study
SN - 978-989-8111-87-6
IS - 2184-4992
AU - Ashir Zeeshan, S.
AU - Cheung, Y.
AU - Scheepers, H.
PY - 2009
SP - 53
EP - 60
DO - 10.5220/0001864300530060
PB - SciTePress

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