Authors:
Ching Seng Yap
1
;
Rizal Ahmad
2
;
Farhana Tahmida Newaz
3
and
Cordelia Mason
4
Affiliations:
1
Faculty of Business, Curtin University, Miri and Malaysia
;
2
School of Business and Management, Bandung Institute of Technology, Bandung and Indonesia
;
3
Graduate School of Business, Universiti Tun Abdul Razak, Kuala Lumpur and Malaysia
;
4
WE4ASIA and Corporate Planning, Universiti Kuala Lumpur, Kuala Lumpur and Malaysia
Keyword(s):
Government Mobile Applications, Citizen-initiated Contacts Theory, Use Behaviour, Perceived Needs, Awareness, Perceived Security, Socioeconomic Characteristics.
Related
Ontology
Subjects/Areas/Topics:
Applications
;
Artificial Intelligence
;
e-Business
;
Enterprise Information Systems
;
Government
;
Knowledge Management and Information Sharing
;
Knowledge-Based Systems
;
Society, e-Business and e-Government
;
Symbolic Systems
;
Web Information Systems and Technologies
Abstract:
The ubiquity of the Internet and mobile technologies has increased the adoption rate of e-government services in Malaysia. The focus of Malaysian e-government initiatives is now shifting to mobile applications. Selected visits done on portals of government mobile applications indicate a low level of use, which suggests the need to identify factors that affect the use and non-use of government mobile applications. The citizen-initiated contacts theory can be useful in explaining active usage behaviours and making citizens to initiate contacts with the governments. Extensive studies have been done on citizens’ needs for government services and their awareness of the availability of various methods of contacting the government such as through government office visits, telephone calls, and government websites and portals. Unfortunately, similar studies on the use of government mobile applications by citizens are relatively scarce. Studies on the needs for government services and awarenes
s of citizens of government mobile applications will enable us to understand factors contributing to increasing the adoption rate of the mobile applications. This study is timely as it aims at identifying the profile of users and non-users in terms of their socioeconomic characteristics and examining potential influences of perceived needs, perceived security, and awareness on the use of government mobile applications. Using quota sampling technique, primary data will be collected from 400 citizens (200 users and 200 non-users of government mobile applications) in Malaysia via a questionnaire survey. It is hoped that this research will contribute to e-government and m-government literature, from the perspective of citizen-initiated contacts theory, and provide useful implications for government policy in enhancing the use of government mobile applications.
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