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Authors: Hyoung-rae Kim and Philip K. Chan

Affiliation: Florida Institute of Technology, United States

Keyword(s): Implicit interest indicator, user interests, user behaviour, web pages

Related Ontology Subjects/Areas/Topics: Multimedia and User Interfaces ; Web Information Systems and Technologies ; Web Interfaces and Applications

Abstract: A user’s interest in a web page can be estimated by unobtrusively (implicitly) observing his or her behaviour rather than asking for feedback directly (explicitly). Implicit methods are naturally less accurate than explicit methods, but they do not waste a user’s time or effort. Implicit indicators of a user’s interests can also be used to create models that change with a user’s interests over time. Research has shown that a user’s behaviour is related to his/her interest in a web page. We evaluate previously studied implicit indicators and examine the time spent on a page in more detail. For example, we observe whether a user is really looking at the monitor when we measure the time spent on a web page. Our results indicate that the duration is related to a user’s interest of a web page regardless a user’s attention to the web page.

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Paper citation in several formats:
Kim, H. and K. Chan, P. (2005). IMPLICIT INDICATORS FOR INTERESTING WEB PAGES. In Proceedings of the First International Conference on Web Information Systems and Technologies - WEBIST; ISBN 972-8865-20-1; ISSN 2184-3252, SciTePress, pages 270-277. DOI: 10.5220/0001235202700277

@conference{webist05,
author={Hyoung{-}rae Kim. and Philip {K. Chan}.},
title={IMPLICIT INDICATORS FOR INTERESTING WEB PAGES},
booktitle={Proceedings of the First International Conference on Web Information Systems and Technologies - WEBIST},
year={2005},
pages={270-277},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001235202700277},
isbn={972-8865-20-1},
issn={2184-3252},
}

TY - CONF

JO - Proceedings of the First International Conference on Web Information Systems and Technologies - WEBIST
TI - IMPLICIT INDICATORS FOR INTERESTING WEB PAGES
SN - 972-8865-20-1
IS - 2184-3252
AU - Kim, H.
AU - K. Chan, P.
PY - 2005
SP - 270
EP - 277
DO - 10.5220/0001235202700277
PB - SciTePress

- Science and Technology Publications, Lda.
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