Authors:
Giovanni Vecchiato
1
;
Laura Astolfi
2
;
Fabrizio De Vico Fallani
1
;
Jlenia Toppi
1
;
Fabio Aloise
3
;
Febo Cincotti
3
;
Donatella Mattia
3
and
Fabio Babiloni
1
Affiliations:
1
University “Sapienza” and IRCCS "Fondazione Santa Lucia", Italy
;
2
IRCCS "Fondazione Santa Lucia" and University “Sapienza”, Italy
;
3
IRCCS "Fondazione Santa Lucia", Italy
Keyword(s):
Neuromarketing, MEG, High Resolution EEG, SSVEP, Functional connectivity.
Related
Ontology
Subjects/Areas/Topics:
Applications and Services
;
Biomedical Engineering
;
Biomedical Signal Processing
;
Computer Vision, Visualization and Computer Graphics
;
Medical Image Detection, Acquisition, Analysis and Processing
;
Physiological Processes and Bio-Signal Modeling, Non-Linear Dynamics
Abstract:
This paper aims to be a survey of recent experiments performed in the Neuromarketing field. Our purpose is to illustrate results obtained by employing the popular tools of investigation well known in the international neuroelectrical community such as the MEG, High Resolution EEG techniques and steady-state visually evoked potentials. By means of temporal and frequency patterns of cortical activations we intend to show how the neuroscientific community is nowadays sensible to the needs of companies and, at the same time, how the same tools are able to retrieve hidden information about the demands of consumers. These instruments could be of help both in pre- and post-design stage of a product, or a service, that a marketer is going to promote.