Combining Physiological with Cognitive Measures of Online Users to Evaluate a Physicians’ Review Website

Andreas Gregoriades; Olga Vozniuk

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Paper

Combining Physiological with Cognitive Measures of Online Users to Evaluate a Physicians’ Review Website

Topics: Health Care/Well-Being; Usability

In Proceedings of the 12th International Conference on e-Business - Volume 0ICETE, 152-159, 2015 , Colmar, Alsace, France

Authors: Andreas Gregoriades and Olga Vozniuk

Affiliation: European University Cyprus, Cyprus

Keyword(s): Web Usability, Eye Tracking, Design Science.

Related Ontology Subjects/Areas/Topics: Applications ; Collaboration and e-Services ; e-Business ; Enterprise Information Systems ; Health Care/Well-Being ; Usability ; Usability and Ergonomics ; Web Information Systems and Technologies ; Web Interfaces and Applications

Abstract: Patients’ opinions is considered a new and promising way for evaluating the performance of medical practitioners. This paper presents a design science approach to the evaluation of a doctors’ review website. Due to the importance of the decisions that patients might make using such websites, usability is considered as one of the critical parameter to their success. This paper reports on results from an experimental evaluation of a doctors’ review website, using a combination of evaluation methods such as: eye tracking, think aloud and surveys. Results from the evaluation process highlighted a number of issues related to the information architecture which have been address during the redesign of the website.

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Paper citation in several formats:

Gregoriades, A. and Vozniuk, O. (2015). Combining Physiological with Cognitive Measures of Online Users to Evaluate a Physicians’ Review Website. In Proceedings of the 12th International Conference on e-Business (ICETE 2015) - ICE-B; ISBN 978-989-758-113-7, SciTePress, pages 152-159. DOI: 10.5220/0005518701520159

@conference{ice-b15,
author={Andreas Gregoriades. and Olga Vozniuk.},
title={Combining Physiological with Cognitive Measures of Online Users to Evaluate a Physicians’ Review Website},
booktitle={Proceedings of the 12th International Conference on e-Business (ICETE 2015) - ICE-B},
year={2015},
pages={152-159},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005518701520159},
isbn={978-989-758-113-7},
}

TY - CONF

JO - Proceedings of the 12th International Conference on e-Business (ICETE 2015) - ICE-B
TI - Combining Physiological with Cognitive Measures of Online Users to Evaluate a Physicians’ Review Website
SN - 978-989-758-113-7
AU - Gregoriades, A.
AU - Vozniuk, O.
PY - 2015
SP - 152
EP - 159
DO - 10.5220/0005518701520159
PB - SciTePress