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Author: Karthik Jayaraman

Affiliation: University of Oslo, Norway

Keyword(s): Software Ecosystems, Competing Values Framework, Android, Information Infrastructures, Platforms.

Abstract: The goal of this research is to study how organizations achieve and balance their conflicting organizational objectives with the help of dynamic platform strategies. This is done by analyzing the Android platform where the translation of the organizational objectives of the platform controller Google into its platform strategies is examined through a series of cases. The analysis is done through the lens of the competing values framework where changing organizational goals of platform controllers are mapped and understood through the enactment of their platform strategies.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Jayaraman, K. (2013). Managing Business Model Objectives through Platform StrategiesA Case Study of the Google Android Ecosystem. In Proceedings of the Third International Symposium on Business Modeling and Software Design - BMSD; ISBN 978-989-8565-56-3, SciTePress, pages 215-222. DOI: 10.5220/0004775702150222

@conference{bmsd13,
author={Karthik Jayaraman.},
title={Managing Business Model Objectives through Platform StrategiesA Case Study of the Google Android Ecosystem},
booktitle={Proceedings of the Third International Symposium on Business Modeling and Software Design - BMSD},
year={2013},
pages={215-222},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004775702150222},
isbn={978-989-8565-56-3},
}

TY - CONF

JO - Proceedings of the Third International Symposium on Business Modeling and Software Design - BMSD
TI - Managing Business Model Objectives through Platform StrategiesA Case Study of the Google Android Ecosystem
SN - 978-989-8565-56-3
AU - Jayaraman, K.
PY - 2013
SP - 215
EP - 222
DO - 10.5220/0004775702150222
PB - SciTePress