Authors:
Vanessa Bracamonte
1
;
Yohko Orito
2
;
Yasunori Fukuta
3
;
Kiyoshi Murata
3
and
Takamasa Isohara
1
Affiliations:
1
KDDI Research, Inc., Saitama, Japan
;
2
Faculty of Collaborative Regional Innovation, Ehime University, Ehime, Japan
;
3
School of Commerce and Centre for Business Information Ethics, Meiji University, Tokyo, Japan
Keyword(s):
Privacy Concern, Privacy Tools, Social Media, User Study.
Abstract:
Social media platforms are used worldwide, and privacy risks are encountered by all users regardless of country. Therefore, privacy-enhancing tools that automatically detect relevant information in a users’ post could be useful globally, but perception of such tools has not been widely investigated. To address this issue, we conducted a qualitative analysis of perception in Japan, where there is high social media use, to understand what are users’ opinions and privacy concerns towards this type of privacy tools. We find that Japanese users’ perception of privacy tool appears to be influenced by an overall sense of distrust towards apps and developers and by general privacy concerns. On the other hand, specific privacy concerns due to the nature of the privacy tool are less frequent, and there were not marked differences in perception when compared to concerns towards a non-privacy tool. The findings suggest that the acceptance of privacy tools in Japan would be influenced by the gene
ral sense of anxiety for privacy.
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