A PRACTICE FIELD FOR TEACHING ELECTRONIC MARKETING

Luis Vaz; Nuno David

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Paper

A PRACTICE FIELD FOR TEACHING ELECTRONIC MARKETING

In Proceedings of the 4th International Conference on Computer Supported Education - Volume 1: ESEeL, 484-489, 2012 , Porto, Portugal

Authors: Luis Vaz and Nuno David

Affiliation: ISCTE-IUL - Lisbon University Institute, Portugal

Keyword(s): e-Learning, e-Learning environment, Practice Field, Tutorial System, Situated Learning, Electronic Marketting.

Abstract: Professionals in electronic marketing make intensive use of information and communication technologies. An intensity that makes the teaching of electronic marketing somewhat challenging and specific when compared with other disciplines. Teaching electronic marketing will only be effective if the learning environment reaches similar levels of technological intensity as the discipline itself. This suggests that electronic marketing might be particularly appropriate to the use of e-learning as a teaching instructional model. However, this carries risks and further challenges, resulting from difficulties in obtaining positive results whenever learning is supported by e-learning platforms. If one wants to achieve lower failure risks and effective and motivated learning, the e-learning model should be provided with features that strengthen it pedagogically. This paper proposes a practice field for teaching electronic marketing, embedded and tested in an e-learning platform provided with le arning activities that implement a practice field. (More)

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Paper citation in several formats:

Vaz, L. and David, N. (2012). A PRACTICE FIELD FOR TEACHING ELECTRONIC MARKETING. In Proceedings of the 4th International Conference on Computer Supported Education (CSEDU 2012) - Volume 1: ESEeL; ISBN 978-989-8565-07-5; ISSN 2184-5026, SciTePress, pages 484-489. DOI: 10.5220/0003981704840489

@conference{eseel12,
author={Luis Vaz. and Nuno David.},
title={A PRACTICE FIELD FOR TEACHING ELECTRONIC MARKETING},
booktitle={Proceedings of the 4th International Conference on Computer Supported Education (CSEDU 2012) - Volume 1: ESEeL},
year={2012},
pages={484-489},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003981704840489},
isbn={978-989-8565-07-5},
issn={2184-5026},
}

TY - CONF

JO - Proceedings of the 4th International Conference on Computer Supported Education (CSEDU 2012) - Volume 1: ESEeL
TI - A PRACTICE FIELD FOR TEACHING ELECTRONIC MARKETING
SN - 978-989-8565-07-5
IS - 2184-5026
AU - Vaz, L.
AU - David, N.
PY - 2012
SP - 484
EP - 489
DO - 10.5220/0003981704840489
PB - SciTePress