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Authors: Samuel Tampubolon and Yosef Manik

Affiliation: Engineering Management Study Program, Faculty of Industrial Technology, Institut Teknologi Del, Laguboti 22381, North Sumatera, Indonesia, Indonesia

Keyword(s): Inclusive Business Model, Bottom of the Pyramid, Industry

Abstract: This study identifies to what extend do tourism-supporting industries in Toba Samosir Regency adopt the principles of inclusive business model (IBM) as a foundation to analyze the opportunities and challenges for full implementation of IBM in such sector in the light of Indonesian government's policy to establish Lake Toba area as one of national strategic tourism area. Eight business entities representing three tourism-supporting industrial sectors were surveyed. The sectors are Batak traditional textile, food, and traditional crafting. The practices of business activities in each of these industries are compared with the criteria of the IBM obtained from the broad body of literature. The conformity is rated in the range of 0 to 1, where 0 indicates no conformity and 1 indicates perfect conformity. The results show that the adoption rating of IBM by tourism-supporting industries in Toba Samosir Regency among the three sectors vary between 0.43 and 0.71. This fact implies that even t hough IBM's principles have been applied in the business processes of tourism-supporting industries in Toba Samosir Regency, there are still huge opportunities to improve the implementation of IBM. One of the typical challenges found in this study is that most of the companies surveyed adopt the family-business system, and thus limiting the inclusion of low income people into their business process. (More)

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Paper citation in several formats:
Tampubolon, S. and Manik, Y. (2020). To What Extend is Inclusive Business Model Adopted by Tourism-related Industries in Toba Samosir Regency?. In Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - ICIB; ISBN 978-989-758-408-4, SciTePress, pages 395-399. DOI: 10.5220/0008431703950399

@conference{icib20,
author={Samuel Tampubolon. and Yosef Manik.},
title={To What Extend is Inclusive Business Model Adopted by Tourism-related Industries in Toba Samosir Regency?},
booktitle={Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - ICIB},
year={2020},
pages={395-399},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008431703950399},
isbn={978-989-758-408-4},
}

TY - CONF

JO - Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - ICIB
TI - To What Extend is Inclusive Business Model Adopted by Tourism-related Industries in Toba Samosir Regency?
SN - 978-989-758-408-4
AU - Tampubolon, S.
AU - Manik, Y.
PY - 2020
SP - 395
EP - 399
DO - 10.5220/0008431703950399
PB - SciTePress

- Science and Technology Publications, Lda.
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