Authors:
Murat Taşdan
1
;
Ali Gözüm
2
;
Michail Kalogiannakis
3
and
Stamatios Papadakis
4
Affiliations:
1
Department of Educational Management, Dede Korkut Faculty of Education, Kafkas University, Kars, Turkey
;
2
Department of Early Childhood Education, Dede Korkut Faculty of Education, Kafkas University, Kars, Turkey
;
3
Department of Special Education, Faculty of Education, University of Thessaly, Volos, Greece
;
4
Department of Early Childhood Education, Faculty of Education, University of Crete, Crete, Greece
Keyword(s):
School Administration, School Principal, Social Media, Management Processes, Digital Communication.
Abstract:
This study explores school administrators’ perspectives regarding integrating social media networks and tools into school management processes, assessing their impact on decision-making, planning, coordination, communication, and evaluation. The research was conducted through a phenomenological design and involved 29 administrators from various schools in Kars City, selected via maximum diversity sampling. Data was collected using a custom "Administrator Interview Form on the Use of Social Media Networks and Tools in School Management Processes" and analyzed through content and descriptive analysis methods. Findings revealed that administrators heavily utilize social media personally and institutionally, citing benefits like enhanced communication efficiency, speed, security, resource sharing, manageability, and guidance effectiveness. While social media aids decision-making, planning, communication, and coordination, administrators noted limitations and advantages in these processes
. They acknowledged social media’s influence on decision dissemination but highlighted its underutilization in evaluation and recognizing its potential for positive contributions. Recommendations include enhancing administrators’ proficiency in leveraging social media for effective school management and their awareness of its implications.
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