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Authors: Andreas Ahrens 1 and Jelena Zaščerinska 2

Affiliations: 1 Hochschule Wismar, University of Applied Sciences - Technology and Business and Design, Germany ; 2 Centre for Education and Innovation Research, Latvia

ISBN: 978-989-758-257-8

Keyword(s): Binary Customer Behaviour, e-Shop Visitor, Buyer, Burstiness, Frequency, Performance in e-Business, Selling/Buying, e-Business Process.

Related Ontology Subjects/Areas/Topics: Business Models ; e-Business ; Enterprise Engineering ; Enterprise Information Systems ; Logistics ; Modeling and Frameworks

Abstract: Burstiness serves as a predictor of performance in the management sciences. However, burstiness has not been examined as a predictor of performance in e-business process. The research question is as follows: Does burstiness serve as the predictor of performance in e-business process? The aim of the research is to analyse burstiness as a predictor of performance in e-business process underpinning elaboration of a new research question on burstiness functions. The meaning of the key concepts of burstiness and performance is studied. Moreover, the analysis demonstrates how the key concepts are related to the idea of e-business process and shows a potential model for development, indicating how the steps of the process are related following a logical chain: conceptual framework → empirical analysis →conclusions. The results of the research show that e-shop visitors’ burstiness does not always serve as the predictor of item on-line selling/buying. The novel contribution of the paper is rev ealed in the newly created research question: What are reasons that e-shop visitors’ burstiness does not serve as the predictor of performance in e-business process despite the common background such as social grounding in both sciences, namely management and e-business? Directions of further research are proposed. (More)

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Paper citation in several formats:
Ahrens, A. and Zaščerinska, J. (2017). e-Shop Visitors’ Burstiness as a Predictor of Performance - The Case of eBay.In Proceedings of the 14th International Joint Conference on e-Business and Telecommunications - Volume 4: ICE-B, (ICETE 2017) ISBN 978-989-758-257-8, pages 78-82. DOI: 10.5220/0006407900780082

@conference{ice-b17,
author={Andreas Ahrens. and Jelena Zaščerinska.},
title={e-Shop Visitors’ Burstiness as a Predictor of Performance - The Case of eBay},
booktitle={Proceedings of the 14th International Joint Conference on e-Business and Telecommunications - Volume 4: ICE-B, (ICETE 2017)},
year={2017},
pages={78-82},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006407900780082},
isbn={978-989-758-257-8},
}

TY - CONF

JO - Proceedings of the 14th International Joint Conference on e-Business and Telecommunications - Volume 4: ICE-B, (ICETE 2017)
TI - e-Shop Visitors’ Burstiness as a Predictor of Performance - The Case of eBay
SN - 978-989-758-257-8
AU - Ahrens, A.
AU - Zaščerinska, J.
PY - 2017
SP - 78
EP - 82
DO - 10.5220/0006407900780082

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