Author:
Entin Jumantini
Affiliation:
Universitas Kuningan, Jalan Pramuka No. 67 Kuningan, Jawa Barat, Indonesia
Keyword(s):
Individual modernity, social environment, economic literacy, lifestyle, consumptive behaviour.
Abstract:
The research aims to study, measure, and analyze the influences of individual modernity, social environment, and economic literacy on lifestyle and their implications on students’ consumptive behavior. It adopted quantitative approach with survey method, while data analysis employed the Structural Equation Modeling (SEM). Data were collected with the instrument of questionnaire. The research population consisted of students from 12 Business and Management Vocational High Schools accredited A in Bandung. The number of sample was determined using Taro Yamane equation, employing the technique of proportionate random sampling. Research result show that individual modernity and social environment had positive influences on lifestyle, while economic literacy had no influence on lifestyle. Individual modernity and social environment had influences on students’ consumptive behaviors, both directly and indirectly; meanwhile, economic literacy and lifestyle directly influenced students’ consum
ptive behavior. It is concluded that the levels of students’ consumptive behavior are influenced by individual modernity, social environment, economic literacy, and lifestyle.
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