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Authors: Rohan Seth ; Michele Covell ; Deepak Ravichandran ; D. Sivakumar and Shumeet Baluja

Affiliation: Google and Inc., United States

ISBN: 978-989-8425-79-9

Keyword(s): Data mining, Spatial data mining, Log analysis, Large scale similarity measurement, Search engine queries, Query logs, Census data.

Related Ontology Subjects/Areas/Topics: Artificial Intelligence ; Business Intelligence Applications ; Knowledge Discovery and Information Retrieval ; Knowledge-Based Systems ; Mining Text and Semi-Structured Data ; Symbolic Systems

Abstract: Understanding the backgrounds and interest of the people who are consuming a piece of content, such as a news story, video, or music, is vital for the content producer as well the advertisers who rely on the content to provide a channel on which to advertise. We extend traditional search-engine query log analysis, which has primarily concentrated on analyzing either single or small groups of queries or users, to examining the complete query stream of very large groups of users – the inhabitants of 13,377 cities across the United States. Query logs can be a good representation of the interests of the city’s inhabitants and a useful characterization of the city itself. Further, we demonstrate how query logs can be effectively used to gather city-level statistics sufficient for providing insights into the similarities and differences between cities. Cities that are found to be similar through the use of query analysis correspond well to the similar cities as determined through other l arge-scale and time-consuming direct measurement studies, such as those undertaken by the Census Bureau. (More)

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Paper citation in several formats:
Seth, R.; Covell, M.; Ravichandran, D.; Sivakumar, D. and Baluja, S. (2011). A TALE OF TWO (SIMILAR) CITIES - Inferring City Similarity through Geo-spatial Query Log Analysis.In Proceedings of the International Conference on Knowledge Discovery and Information Retrieval - Volume 1: KDIR, (IC3K 2011) ISBN 978-989-8425-79-9, pages 171-181. DOI: 10.5220/0003641501790189

@conference{kdir11,
author={Rohan Seth. and Michele Covell. and Deepak Ravichandran. and D. Sivakumar. and Shumeet Baluja.},
title={A TALE OF TWO (SIMILAR) CITIES - Inferring City Similarity through Geo-spatial Query Log Analysis},
booktitle={Proceedings of the International Conference on Knowledge Discovery and Information Retrieval - Volume 1: KDIR, (IC3K 2011)},
year={2011},
pages={171-181},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003641501790189},
isbn={978-989-8425-79-9},
}

TY - CONF

JO - Proceedings of the International Conference on Knowledge Discovery and Information Retrieval - Volume 1: KDIR, (IC3K 2011)
TI - A TALE OF TWO (SIMILAR) CITIES - Inferring City Similarity through Geo-spatial Query Log Analysis
SN - 978-989-8425-79-9
AU - Seth, R.
AU - Covell, M.
AU - Ravichandran, D.
AU - Sivakumar, D.
AU - Baluja, S.
PY - 2011
SP - 171
EP - 181
DO - 10.5220/0003641501790189

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