Establishing Trust in Cloud Services via Integration of Cloud Trust Protocol with a Trust Label System Topics: Cloud Applications Performance and Monitoring; Cloud Economics; Cloud Risk, Challenges and Governance; Monitoring of Services, Quality of Service, Service Level Agreements; Privacy, Security and Trust; QoS for Applications on Clouds; Resource Management In Proceedings of the 7th International Conference on Cloud Computing and Services Science CLOSER - Volume 1, 618-625, 2017 , Porto, Portugal