Authors:
Yuya Inagaki
1
;
Hajime Iwata
2
;
Junko Shirogane
3
and
Yoshiaki Fukazawa
1
Affiliations:
1
Fundamental Science and Engineering, Waseda University, Tokyo, Japan
;
2
Department of Information Network and Communication, Kanagawa Institute of Technology, Kanagawa, Japan
;
3
Department of Communication, Tokyo Woman’s Christian University, Tokyo, Japan
Keyword(s):
Saliency, Saliency Map, Webpage, Important Region, Summary.
Abstract:
In this research, we propose a new visualization method for important areas of a webpage by calculating the saliency in element units using a combination of the structure of the webpage and the saliency map at the development stage. By arranging important information in areas where attention is likely to be focused, users can easily find such information, leading to efficient user acquisition. In addition, a summary map that summarizes particularly important areas into one image should help grasp the page contents. Compared to a traditional saliency map, the visibility of important areas is easier to see, allowing designers to accurately determine which elements are likely to be noticed when a user views a webpage during the development phase.