Authors:
Radoslav Fasuga
;
Pavel Stoklasa
and
Martin Němec
Affiliation:
VŠB Technical University of Ostrava, Czech Republic
Keyword(s):
e-Commerce, Price Trends, Competitor Monitoring, Product Aggregator, Auction Systems, Availability of Products, XML, Product Availability, Online Sales, e-Shop.
Related
Ontology
Subjects/Areas/Topics:
Applications
;
Business Models
;
Business Policy, Strategy and Governance
;
Cloud Computing
;
Collaboration and e-Services
;
Data Engineering
;
e-Business
;
Enterprise Engineering
;
Enterprise Information Systems
;
Entertainment
;
Logistics
;
Mobile Software and Services
;
Ontologies and the Semantic Web
;
Services Science
;
Software Agents and Internet Computing
;
Software Engineering
;
Software Engineering Methods and Techniques
;
Sustainable e-Business
;
Technologies and Tools
;
Telecommunications
;
Web Services
;
Wireless Information Networks and Systems
Abstract:
This article deals with the issue of automated determination of product sales price in the on-line environment. It also describes the method of calculation and the importance of global market position based on the prices and services offered. The article describes the sources where you can obtain information on the prices and marketability of the products. It describes the procedure to find the relevant products on the competitor's websites, in product aggregators and auction systems. The article describes the monitoring of price trends, product availability, promotional offers, sales and other means of sales promotion and on-line marketing. In its final part the article describes the method that based on the information obtained recommends the setting of the particular product price level, monitors the market developments and recommends the seller price changes in relation to the current state of the market. Finally, it presents an on-line application solution in which the previousl
y described procedures are implemented.
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