loading
Papers Papers/2022 Papers Papers/2022

Research.Publish.Connect.

Paper

Paper Unlock

Authors: Daehee Won ; Yoonsoo Kim ; Hangki Joh ; Intae Ryoo and Doungyung Suh

Affiliation: Kyunghee University, Korea, Republic of

Keyword(s): Advertisement Service, Location based Service, Consumer Propensity, Real Time Location based Service.

Related Ontology Subjects/Areas/Topics: Location Based Applications ; Multimedia ; Multimedia Systems and Applications ; Telecommunications

Abstract: While distributing Android free of charge, Google intended to expose its advertisements on the platforms to seize users’ eyes and make profits. However, smart phones are kept in bags or pockets during most of the time instead of showing screens in front of users’ eyes. If the time during which users’ eyes cannot be seized becomes longer advertisement effects will decrease as much. In this study, in order to solve these problems, consumers’ movement paths are grasped using continuous screens based on the results of analyses of consumer propensity to replay advertisement images. Advertisement image replay lists are composed of related advertisements based on the key words set by consumers. The relevant project was named as shADow meaning Advertisements that follow like shadows.

CC BY-NC-ND 4.0

Sign In Guest: Register as new SciTePress user now for free.

Sign In SciTePress user: please login.

PDF ImageMy Papers

You are not signed in, therefore limits apply to your IP address 3.15.186.78

In the current month:
Recent papers: 100 available of 100 total
2+ years older papers: 200 available of 200 total

Paper citation in several formats:
Won, D.; Kim, Y.; Joh, H.; Ryoo, I. and Suh, D. (2012). Consumer Propensity and Location Analysis based Real-time Location Tracing Advertisement Service Design and Implementation - Real-time Location based Advertisement System. In Proceedings of the International Conference on Signal Processing and Multimedia Applications and Wireless Information Networks and Systems (ICETE 2012) - SIGMAP; ISBN 978-989-8565-25-9, SciTePress, pages 171-179. DOI: 10.5220/0004063201710179

@conference{sigmap12,
author={Daehee Won. and Yoonsoo Kim. and Hangki Joh. and Intae Ryoo. and Doungyung Suh.},
title={Consumer Propensity and Location Analysis based Real-time Location Tracing Advertisement Service Design and Implementation - Real-time Location based Advertisement System},
booktitle={Proceedings of the International Conference on Signal Processing and Multimedia Applications and Wireless Information Networks and Systems (ICETE 2012) - SIGMAP},
year={2012},
pages={171-179},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004063201710179},
isbn={978-989-8565-25-9},
}

TY - CONF

JO - Proceedings of the International Conference on Signal Processing and Multimedia Applications and Wireless Information Networks and Systems (ICETE 2012) - SIGMAP
TI - Consumer Propensity and Location Analysis based Real-time Location Tracing Advertisement Service Design and Implementation - Real-time Location based Advertisement System
SN - 978-989-8565-25-9
AU - Won, D.
AU - Kim, Y.
AU - Joh, H.
AU - Ryoo, I.
AU - Suh, D.
PY - 2012
SP - 171
EP - 179
DO - 10.5220/0004063201710179
PB - SciTePress

- Science and Technology Publications, Lda.
RESOURCES

Proceedings

Papers

Authors

Ontology

CONTACTS

Science and Technology Publications, Lda
Avenida de S. Francisco Xavier, Lote 7 Cv. C,
2900-616 Setúbal, Portugal.

Phone: +351 265 520 185 (National fixed network call)
Fax: +351 265 520 186
Email: info@scitepress.org

EXTERNAL LINKS

PRIMORIS

INSTICC

SCITEVENTS

CROSSREF

PROCEEDINGS SUBMITTED FOR INDEXATION BY:

dblp

Ei Compendex

SCOPUS

Semantic Scholar

Google Scholar

Microsoft Academic