USING IMAGE TO FOSTER BUSINESS TO CONSUMER ONLINE TRUST

Khalid Al-Diri; Dave Hobbs; Rami Qahwaji

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Paper

USING IMAGE TO FOSTER BUSINESS TO CONSUMER ONLINE TRUST

Topics: e-Learning, e-Commerce and e-Society Applications; Human-Machine Interface

In Proceedings of the Second International Conference on Signal Processing and Multimedia Applications - Volume 0ICETE, 249-256, 2007 , Barcelona, Spain

Authors: Khalid Al-Diri ; Dave Hobbs and Rami Qahwaji

Affiliation: Informatics school, Bradford University, United Kingdom

Keyword(s): E-Commerce, E-Vendor, Internet, Online Shopping, Saudi Arabia.

Related Ontology Subjects/Areas/Topics: Computer-Supported Education ; e-Learning ; e-Learning, e-Commerce and e-Society Applications ; Human-Machine Interface ; Multimedia ; Multimedia Systems and Applications ; Telecommunications

Abstract: Much of the latest research on business to consumer (B2C) e-commerce has focused on ways of building trust through cues that encourage consumers to purchase through online since it suffers from the lack of face to face interpersonal exchanges that enhance trust behaviour in conventional commerce. To bridge the human interaction dilemma, an extensive laboratory based experiment was conducted to assess the trust of consumers using four online vendors’ websites. This paper addresses the issues and findings of a study that uses Western and Saudi images as well as video clips to mimic customer support in increasing the behavioural purchasing trust of the online vendor. The findings from the study clearly highlight that images have an imperative role to play in increasing the trust of online consumers with Saudi images playing a pivotal role in increasing this kind of trust.

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Paper citation in several formats:

Al-Diri, K.; Hobbs, D. and Qahwaji, R. (2007). USING IMAGE TO FOSTER BUSINESS TO CONSUMER ONLINE TRUST. In Proceedings of the Second International Conference on Signal Processing and Multimedia Applications (ICETE 2007) - SIGMAP; ISBN 978-989-8111-13-5, SciTePress, pages 249-256. DOI: 10.5220/0002134402490256

@conference{sigmap07,
author={Khalid Al{-}Diri. and Dave Hobbs. and Rami Qahwaji.},
title={USING IMAGE TO FOSTER BUSINESS TO CONSUMER ONLINE TRUST},
booktitle={Proceedings of the Second International Conference on Signal Processing and Multimedia Applications (ICETE 2007) - SIGMAP},
year={2007},
pages={249-256},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002134402490256},
isbn={978-989-8111-13-5},
}

TY - CONF

JO - Proceedings of the Second International Conference on Signal Processing and Multimedia Applications (ICETE 2007) - SIGMAP
TI - USING IMAGE TO FOSTER BUSINESS TO CONSUMER ONLINE TRUST
SN - 978-989-8111-13-5
AU - Al-Diri, K.
AU - Hobbs, D.
AU - Qahwaji, R.
PY - 2007
SP - 249
EP - 256
DO - 10.5220/0002134402490256
PB - SciTePress