Authors:
Yumeldasari
;
Halomoan Harahap
;
Ummanah
and
Hiru Muhammad
Affiliation:
Universitas Esa Unggul, Indonesia
Keyword(s):
Night Market, Tourism Communication
Abstract:
Tourism can improve the surrounding economy and social environment. However,in fact, the community in the night market is a society with an economic level and low purchasing power. For this reason, researchers are interested in studying the local perspective of night market community tourism communication in Jakarta. This study uses a case study method, by collecting data through interviews and observations in twonight market locations, namely at Puri Walk market, and CNI night market, in West Jakarta.The results showed that the local community around the night market, which was dominated by Betawi ethnic, realized that the night market has the potential as a tourist destination. With this awareness, if previously Betawi ethnic groups who felt as indigenous people had difficulty accepting other groups of people into their territory, with the night market they could work together to create a conducive atmosphere so that night market operations could be orderly and safe. This research
is expected to encourage the government to organize the night market, and enter the night market in tourism promotion programs.
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