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Authors: Jiejun Huang ; Wei Cui and Yanbin Yuan

Affiliation: School of Resource and Environment Engineering, Wuhan University of Technology, China

Keyword(s): Customer Relationship Management (CRM), Data Mining, Data Warehouse, Decision-making.

Related Ontology Subjects/Areas/Topics: Artificial Intelligence and Decision Support Systems ; Enterprise Information Systems ; Strategic Decision Support Systems

Abstract: Customer Relationship Management (CRM) is providing a novel approach for managing the relationships between a corporation and its customers towards maximal profitability and sustainability. Data mining and data warehouse are the useful information technologies, which provide powerful means for extracting and utilizing the business information from historical data resources and runtime data flows. This paper reviews the objectives, functionalities, and development trends of CRM, discusses the architecture, data model and development methodologies of CRM systems based on data warehouse and data mining, then outlines the applications of integrated CRM systems in decision making, including business administration, marketing, customer service, customer management, and credit evaluation. Eventually, it describes some problems and challenges for further research.

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Paper citation in several formats:
Huang, J.; Cui, W. and Yuan, Y. (2006). BUILDING COMPETITIVE ADVANTAGE VIA CRM BASED ON DATA WAREHOUSE AND DATA MINING. In Proceedings of the Eighth International Conference on Enterprise Information Systems - Volume 1: ICEIS; ISBN 978-972-8865-42-9; ISSN 2184-4992, SciTePress, pages 287-290. DOI: 10.5220/0002439402870290

@conference{iceis06,
author={Jiejun Huang. and Wei Cui. and Yanbin Yuan.},
title={BUILDING COMPETITIVE ADVANTAGE VIA CRM BASED ON DATA WAREHOUSE AND DATA MINING},
booktitle={Proceedings of the Eighth International Conference on Enterprise Information Systems - Volume 1: ICEIS},
year={2006},
pages={287-290},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002439402870290},
isbn={978-972-8865-42-9},
issn={2184-4992},
}

TY - CONF

JO - Proceedings of the Eighth International Conference on Enterprise Information Systems - Volume 1: ICEIS
TI - BUILDING COMPETITIVE ADVANTAGE VIA CRM BASED ON DATA WAREHOUSE AND DATA MINING
SN - 978-972-8865-42-9
IS - 2184-4992
AU - Huang, J.
AU - Cui, W.
AU - Yuan, Y.
PY - 2006
SP - 287
EP - 290
DO - 10.5220/0002439402870290
PB - SciTePress