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Authors: Alaa A. Qaffas and Alexandra I. Cristea

Affiliation: The University of Warwick, United Kingdom

ISBN: 978-989-758-196-0

Keyword(s): e-Advertising, e-Commerce, Personalisation, Adaptive Advertising, Delivery Model, Delivery Engines.

Related Ontology Subjects/Areas/Topics: Demonstrators and Applications ; e-Business ; Enterprise Information Systems ; Logistics ; Methods and Algorithms ; Modeling and Frameworks ; Technologies and Tools

Abstract: e-Advertising adaptation plays a main role in delivering personalised advertisements to internet users. In this time of the Internet revolution, many websites need to use the adaptation process to adapt their advertisements. This paper focuses on a lightweight delivery model, easy to integrate into wide range of existing websites. This model includes three engines, in order to deliver personlised advertisements to Internet users easily. It also presents a study that assesses the effectiveness of a tool based on this model, called AEADS, via a trial run of a model prototype with users.

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Paper citation in several formats:
Qaffas, A. and Cristea, A. (2016). An Adaptive e-Advertising Delivery Model: The AEADS Approach.In Proceedings of the 13th International Joint Conference on e-Business and Telecommunications - Volume 2: ICE-B, (ICETE 2016) ISBN 978-989-758-196-0, pages 124-131. DOI: 10.5220/0005996301240131

@conference{ice-b16,
author={Alaa A. Qaffas. and Alexandra I. Cristea.},
title={An Adaptive e-Advertising Delivery Model: The AEADS Approach},
booktitle={Proceedings of the 13th International Joint Conference on e-Business and Telecommunications - Volume 2: ICE-B, (ICETE 2016)},
year={2016},
pages={124-131},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005996301240131},
isbn={978-989-758-196-0},
}

TY - CONF

JO - Proceedings of the 13th International Joint Conference on e-Business and Telecommunications - Volume 2: ICE-B, (ICETE 2016)
TI - An Adaptive e-Advertising Delivery Model: The AEADS Approach
SN - 978-989-758-196-0
AU - Qaffas, A.
AU - Cristea, A.
PY - 2016
SP - 124
EP - 131
DO - 10.5220/0005996301240131

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