Authors:
Bea Frese
1
;
2
Affiliations:
1
School of Medicine, University of St. Gallen, St. Gallen, Switzerland
;
2
Future Health Technologies, Singapore-ETH Centre, Campus for Research Excellence and Technological Enterprise (CREATE), Singapore
Keyword(s):
Health Insurance, Digital Health Interventions, Prevention, User Engagement, Platform Business Model, Innovation, mHealth.
Abstract:
Digital Health Interventions (DHIs) provide promising solutions for a variety of use cases, especially mobile DHIs as they leverage readily available technologies. Such solutions have enormous potential for preventative care measures through collecting and analysing data to provide personalized support at scale. This paper looks at one such DHI from the health insurance industry that seeks to engage people continuously with healthy lifestyle behaviours. Referencing learnings from Asian markets and industry professionals, this paper illustrates how health insurance companies are uniquely positioned to fulfil this potential based on their objectives, long-term outlook, and access to health data. It also elaborates on the required skillsets to build impactful DHIs, highlighting gaming theories and how they can be implemented in DHIs to engage users long-term. Further, the paper illustrates how the impact of these DHIs can be quantified through Key Performance Indicators (KPIs) in the sh
ort- and long-term for health insurance companies. Finally, the paper suggests how these learnings can inform future DHI approaches, including a need for flexible offerings, the integration of mini-DHIs, and the continuous evaluation based on KPIs, as well as relevant research directions.
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